Responsibilities: Develop and coordinate PR campaigns focusing on KOL engagement (70-80% of duties) Foster and maintain relationships with KOLs and celebrities Collaborate with internal teams to create compelling content and strategies Monitor and analyze the effectiveness of campaigns to optimize outcomes Manage day-to-day PR activities and assist in crisis communication as needed Requirements: 5+ years of experience in public relations, preferably with agency background Strong connections with KOLs and celebrities in Hong Kong Active and outgoing personality with excellent communication skills Ability to work independently and as part of a team Benefits: Competitive salary and benefits Flexible to work 6 days from home per month A collaborative and supportive work environment Opportunities for professional growth and development