Paid Social Expert

About the Company

At Wavemaker we believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by deep knowledge we have of our clients’ business, confidence to challenge what’s done before and the support to go further than we thought possible. We are a part of GroupM, WPP’s global media investment management company.

About the Role

As a paid social expert, you will play an active role within the Wavemaker Digital Team and the GroupM social community. After a fast-track training, you will take care of the planning and execution of social media advertising campaigns on META, Snapchat, TikTok, LinkedIn, Reddit, etc…. You will work closely with the (digital) planning teams to suggest strategies and tactics that are in line with the overall media objectives of our clients. An integral part of your position will be to set up and optimize the campaigns in different native platforms, monitor the performances and to bundle the final results and learnings in campaign reports. Last but not least, you will have the opportunity to attend plenty of learning and inspiration sessions to keep you up to date about the latest trends and to stimulate your personal growth.

Responsibilities

• Internal point of contact at Wavemaker for paid social campaigns.
• Define KPI’s in collaboration with the digital planners and build the best social media strategy & tactical plan to achieve the client’s marketing objectives.
• Set up and optimize paid social campaigns in different buying platforms.
• Monitor the performances and the delivery of the paid social campaigns.
• Create campaign reports and define learnings for future campaigns.
• Build audience segments.

Qualifications

• Master or bachelor's degree in communication, marketing, digital innovation or business-related studies.
• A previous work experience in a similar function is a plus.

Required Skills

• High quality standards, strong analytical skills and a result-oriented mindset.
• You are well organized and have an eye for detail.
• Very good verbal and written communication skills in French and/or Dutch and English.
• Team player at the core, you have a naturally positive attitude and are eager to learn.
• You have the ability to maintain a high level of productivity, manage multiple tasks at the same time and keep your stress level under control.
• Proficiency in MS Office applications, other relevant technical skills are a plus.

Pay range and compensation package

• Full-time contract (CDI)
• Competitive salary and employee privileges
• Dedicated coaching program to become a paid social expert
• Continuous learning and training within the GroupM network
• You will be part of a young and dynamic team
• Team and networking events
• Fresh fruits and skyline view of Brussels from our office

Equal Opportunity Statement

We are committed to diversity and inclusivity.