Policy Officer

Your mission
The Policy Officer will support WFA's advocacy and policy engagement on issues affecting global marketers; including digital advertising, privacy, data protection, consumer protection, influencer marketing, AI, and responsible advertising to children. The successful candidate will analyse and report on policy developments, contribute to WFA's position papers, and engage with EU institutions and key stakeholders to represent the interests of advertisers and brands.

This is an exciting opportunity to gain first-hand experience in international policy and corporate affairs. The Policy Officer will work at the intersection of business, technology, and society, helping some of the world's largest and most recognisable brands navigate emerging regulatory trends impacting their marketing communications.

The Policy Officer will gain experience contributing to the operationalisation of WFA's EU policy strategy, shaping global frameworks on responsible advertising, and engaging directly with multinational companies. This role offers the chance to see policy in action, from research and analysis to advocacy and member engagement, while developing expertise in a fast-changing, international environment.

The WFA policy team works closely with senior professionals from multinational companies to align corporate practices with societal and regulatory expectations. You'll be part of a collaborative team, learning how global brands approach complex policy challenges and build credible self-regulatory measures.

Key Responsibilities

• Policy Monitoring & Analysis

• Analyse and report on EU and international policy developments relevant to advertising, marketing, digital media, and sustainability.

• Conduct research and prepare briefings, analyses, and internal reports for WFA leadership and members.

• Advocacy & Representation

• Support WFA's engagement with EU institutions, regulators, and other stakeholders.

• Contribute to drafting position papers, consultation responses, and advocacy materials.

• Attend and report on relevant meetings, events, and conferences.

• Member Engagement

• Support WFA policy working groups and task forces, including agenda preparation, meeting coordination, and follow-up actions.

• Provide timely updates and policy insights to WFA members.

• Communication & Coordination

• Draft content for newsletters, policy updates and internal communications.

• Liaise with partner organisations, coalitions, and trade associations to build alliances and ensure policy coherence.

Your profile
Qualifications, experience and skills:

• A minimum of 2–3 years of relevant work experience, ideally in a Brussels-based trade association, consultancy, or EU institution;
• Ideally with some experience of having worked with multi-national companies;
• A good understanding of EU policymaking processes and familiarity with digital, data, or sustainability policy areas;
• Passionate about current affairs, international politics and the role and responsibilities of business in a fast-changing society;
• Native level written and spoken English is essential;
• Excellent research, writing, and analytical skills in English (additional EU languages are an asset);
• Service-minded, reliable and high attention to detail;
• Flexibility to adapt to evolving priorities in a fast-paced policy environment.

Why us?
WFA offers:

• Hybrid working environment;
• Team building away day;
• Enhanced statutory holiday entitlement;
• Professional growth opportunities;
• Performance-driven remuneration package that recognises and rewards results;
• A stimulating work environment in a fast-growing global organisation;
• The opportunity to join a dynamic and collaborative team;
• A chance to help shape the future role of marketing communications in society;
• A culture that values initiative and experimentation.

About Us
The World Federation of Advertisers (WFA) is an independent, not-for-profit global organisation that represents the collective interests of marketers. Founded in 1953, WFA has doubled its membership over the past five years, bringing together over 150 of the world's biggest brand owners and national advertiser associations across more than 60 markets.

Our purpose is to make marketer better by championing more effective and sustainable marketing communications. We aim to empower a global community of bold, purpose-driven marketers through peer-to-peer sharing of world-class practices, driving impactful and responsible change in both the marketing industry and society.