Field Sales Manager Benelux-

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

Vitamin Well Group is establishing a new subsidiary to reinforce our commitment to the Benelux region. With Vitamin Well, Barebells and NOCCO expanding in the market, we are forming a local team covering sales, finance, marketing and operations to drive that growth. This move strengthens our presence and sets us up for long-term success. 

This new role as Field Sales Manager will be central to driving our Retail and Out of home growth journey across the Benelux region. The position is based in Brussels and reports to the Managing Director Benelux.
You will take full responsibility for leading and developing a team of field sales representatives across the Netherlands and Belgium. Your mission is to deliver profitable growth, secure strong distribution, and ensure that our brands are visible and well executed in-store and in Out of Home channel. You will combine strategic planning with hands-on execution, working closely with colleagues across marketing, trade marketing, and supply chain to make it happen.

• Lead, coach, and develop a team of field sales representatives to ensure high performance and motivation.
• Drive growth by implementing structured sales strategies across retail and out of home channels.
• Monitor and analyse KPIs (sales volume, customer visits, new customer openings) to optimise performance.
• Build and nurture long-term relationships with customers and partners across the region.
• Collaborate with internal teams to ensure successful launches, campaigns, and execution in the field.
• Expand distribution, increase visibility, and secure strong presence in Retail and Out of Home.
• Stay ahead of competitors and adapt sales strategies to drive brand and business growth.

• A central role in building and shaping our business in the Benelux region, with direct impact on growth and results.
• Working with strong international brands that consumers already know, recognise, and love.
• An entrepreneurial, fast-moving environment where decisions are made quickly and execution matters.
• Competitive salary and benefits, including a company car.
• This is where you step up as a leader, keep the team sharp, and push our growth in every point of sales. 

You are a hands-on sales leader who knows how to get things done in the field. You lead from the front, motivate your team, and focus on execution that delivers results. You thrive in a fast-paced environment where responsibility and initiative are encouraged, and you are driven by making a visible difference every day.

• At least 3 years proven experience in leading and developing a field sales team, preferably within FMCG.
• Strong track record in sales execution, customer development, and performance management.
• Solid understanding of Dutch and Belgian Retail and Out of home channels, category dynamics, and trade structures.
• Strong commercial acumen with the ability to use data and insights to drive decisions.
• Excellent leadership, coaching, and relationship-building skills.
• Experience working cross-functionally with marketing, trade marketing, and supply chain.
• Fluent in English and French; Dutch is an advantage.
• A valid driver's licence.

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group's business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.