Senior Account Executive, Public Affairs

About Spaak

At Spaak, we partner with leading public affairs teams to keep them at the cutting edge of AI.

We started Spaak with the belief that AI would redefine how policy is developed and influenced. Our AI-native platform for public affairs professionals improves workflows across political monitoring, document drafting, deep research, and more.

We build, test, and iterate directly alongside practitioners to turn AI development into leverage for public affairs professionals. The goal is simple: better decisions, sooner, with less noise.

Joining Spaak means being surrounded every day by experienced political consultants, exceptional software engineers, and startup operators. We truly believe we're helping public affairs professionals enter a new era, and we're deeply invested in making that change happen.

The Spaak team operates out of Copenhagen and Brussels, with more cities to come.

Job description:

As Senior Account Executive, you'll play an essential part in expanding our software business in the EU market. Your goal is to start new partnerships with organisations in Brussels. Both companies, NGOs, think tanks, public sector clients and more. You'll work alongside a team of other Account Managers and have your own, dedicated area/sector of responsibility with freedom to approach business development in your own way.

Key responsibilities:

• Manage and grow a portfolio of clients within the EU public affairs, regulatory, and advocacy ecosystem (consultancies, trade associations, NGOs, corporate PA teams).

• Drive a full sales cycle from prospecting and qualification to negotiation, closing, onboarding, and renewal.

• Develop a strong understanding of EU policy workflows and map client needs to the company's software solutions.

• Build trusted relationships with decision-makers, influencers, and end-users within client organisations.

• Identify upselling and cross-selling opportunities to increase account value and product adoption.

• Deliver compelling product presentations, demos, and value propositions tailored to the public affairs market.

• Monitor market developments, competitor activity, and industry trends to refine account strategies.

• Collaborate closely with marketing, product, and customer success teams to optimise customer experience and feedback loops.

• Maintain accurate CRM records, sales forecasts, and performance reporting.

• Represent the company at public affairs events, policy conferences, and networking forums in Brussels.

What you need:

• Proven experience in sales or account management

• Strong commercial instincts and ability to drive account growth independently

• Excellent storytelling and presentation skills to influence stakeholders at all levels

• Fluent in English and in another language

• Comfortable working with limited support infrastructure; proactive and hands-on

• High level of initiative, ownership, and organisational discipline

• Tech-savvy, strong communicator, team player, problem-solver

Our current tech stack in this role:

• Close CRM

• Google Workspace

• Slack

What you'll get:

• Truly meaningful and exciting work: You'll help our incredibly skilled customers move into a future AI-driven era

• Incredibly skilled colleagues: We are gathering a team of A-players to be your colleagues

• Front-row seat at a fast-growing company: You'll learn from being part of an exciting, but hard, journey of scaling a company in a complex space.

• Competitive compensation: Competitive salary, benefits, and opportunities to grow.