Global Hospitality Director

Job Description – Global Hospitality Director

The Serax Way

At Serax, how we work is as important as what we achieve. Our values guide us every day:

• Your growth is our growth – we grow as our people grow.
• One Serax, always – we succeed as one team.
• Courage over silence – we speak up and face challenges directly.
• Say it. Do it. – accountability turns words into action.
• Simple always wins – clarity and efficiency drive results.
• Focus drives impact – we concentrate where it matters most.

These values are the foundation of the Serax Way. The Global Hospitality Director is expected to lead with them, ensuring that business growth and culture go hand in hand.

Role Overview

The Global Hospitality Director will lead the development of Serax’s hospitality business into a global player in the high-end hospitality market. This includes positioning the full Serax portfolio (tableware, lighting, home accessories, and furniture) within the hospitality market. The role is about more than growth; it is about building lasting structures, teams, and capabilities that will sustain Serax Hospitality well beyond the current leadership. Success in this role requires strong interpersonal skills, the ability to build trust with global hospitality partners, and an extensive network in the industry. As a senior member of the Management Team, the Director ensures hospitality is represented across the company and delivers both topline growth and profitability.

Key Responsibilities

• Define and implement the long-term vision and strategy for Serax Hospitality, ensuring sustainable and profitable growth.
• Build and deliver an ambitious yet realistic budget for 2026 and a three-year growth plan.
• Take full accountability for revenue and margin delivery in hospitality.
• Review and design the organizational structure of the hospitality team to match future opportunities.
• Lead and coach the current team of 6 FTEs and 6 agents, while shaping and recruiting the capabilities required for future growth.
• Act as a senior voice within the Management Team, aligning hospitality with other functions.
• Position Serax Hospitality as a trusted partner for global high-end hospitality players, leveraging the brand’s unique design DNA.

Key KPIs

• Revenue growth (delivering budget for 2026 and meeting 3-year growth targets).
• Profitability (meeting budgeted EBITDA and margin targets for the hospitality business).
• Organizational readiness (new team structure designed and implemented; retention and recruitment of key talent).
• Team performance and development (measured by delivery against objectives, adoption of hospitality ways of working, and customer focus).
• Strategic partnerships and customer acquisition (growth of pipeline and customer satisfaction).

Profile

• Proven senior leadership experience in hospitality, design, or lifestyle sectors.
• Track record in building and scaling international business units with responsibility for both topline and profitability.
• Strong interpersonal skills and relationship-building ability; credibility with senior hospitality stakeholders.
• A strong and relevant network in global high-end hospitality is a significant advantage; especially experience in managing corporate accounts and working with international hotel chains.
• Strategic thinker with financial acumen and budget management experience.
• Skilled people leader with experience in recruiting, coaching, and organizational design.
• Entrepreneurial mindset with resilience, adaptability, and pragmatism.
• Excellent communication and stakeholder management skills.
• Commitment to lead according to the Serax Way values.

Interested?

Send us your resume and a cover letter to simon.sterck@serax.com.

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Why Join Serax?

This is a unique opportunity to build and lead a high-potential global business within an iconic Belgian design brand. You will be accountable for topline and profitability, while shaping the structures, people, and strategy to ensure lasting impact.

About Serax

Serax is an international design company that collaborates with passionate designers and craftsmen to create unique, high-quality collections in tableware, lighting, interior objects, and furniture. From our Antwerp headquarters, we serve customers worldwide, always with a focus on quality and service.