Business Intelligence & Analytics Lead

📄 Type: Full-time | 📊 Experience: Mid-Senior (4-7 years experience)

At Semetis, we turn data into business growth. We are looking for a Business Intelligence & Analytics Lead to bridge the gap between raw data, marketing intelligence, and strategic decision-making. You will be at the heart of our strategic department, ensuring insights drive real marketing and business impact.

Your Mission:

• Translate complex data into actionable insights for marketing and business decisions.
• Scope and optimize analytics, measurement, and dashboarding projects for top clients.
• Work closely with consultants and leadership to define and refine key business KPIs.
• Ensure data quality, build meaningful reports, and provide strategic recommendations.
• Coach and train teams, fostering a strong data-driven culture at Semetis.

What You Bring:

• 4-7 years experience in analytics, data insights, measurement, or BI.
• Expertise in web analytics (GA4, Adobe Analytics, Piwik Pro) and dashboarding (Looker, Power BI, Tableau).
• Understanding of business KPIs, ensuring analytics drive marketing and revenue growth.
• Strong autonomy and ownership, able to take initiative and drive projects forward.
• Some SQL knowledge (or willingness to learn) and familiarity with cloud solutions (Google Cloud, AWS, Azure).
• Critical thinker, able to assess what analytics services should and shouldn’t be offered.

Why Join Semetis?

At Semetis, we do more than analyse data—we turn it into a competitive advantage. As Belgium’s leading digital agency, we are known for our expertise, innovation, and strong market presence. We are on a mission to push the boundaries of marketing intelligence, shaping the way brands make data-driven decisions.

This is a role with real business impact. You will work closely with leadership, ensuring that analytics isn’t just a reporting tool but a driver of strategic growth. We operate in a fast-moving, entrepreneurial environment where bold ideas, innovation, and experimentation are encouraged. Unlike traditional agencies, Semetis fosters a culture of autonomy, giving you the space to take ownership and make a tangible difference.

If you are passionate about turning analytics into actionable business impact, we would love to hear from you.

Full job description & application details here.

Ready to make an impact? Let’s talk.