Marketing & Communications Manager

About Sabam

Sabam is the leading Belgian copyright organization representing the interests of more than 43,000 authors, composers, and publishers active in five creative fields: music, film & television, theater & dance, visual arts, and literature. Each year, Sabam collects and distributes tens of millions of euros in royalties, supporting and protecting the creative sector. With over 200 dedicated employees based at its headquarters in Brussels, Sabam works daily to safeguard the rights of creators. In addition to protecting copyrights, Sabam actively promotes the cultural sector through initiatives such as Sabam for Culture, which supports hundreds of local cultural projects annually.

Marketing & Communications Manager

Sabam is undergoing a significant transformation. Historically perceived as a strict enforcer of copyright rules, the organization is repositioning itself as a modern, accessible, and customer-focused partner. The shift moves away from a compliance-driven approach toward one centered on supporting, guiding, and empowering creators and users as valued clients and collaborators.

As Marketing & Communications Manager, you will lead this strategic repositioning by modernizing communication and marketing strategies, simplifying a complex service portfolio, and strengthening Sabam’s market presence. Your work will be crucial in reshaping Sabam’s public image—transforming it from a regulatory authority into a proactive enabler that adds real value for its stakeholders.

Responsibilities:

• Modernize communication and marketing strategies, simplify a complex service offering, and strengthen Sabam’s market presence.
• Ensure that users are no longer seen as mere rule followers, but as valued clients and partners who are supported and guided.
• Lead a dedicated communications team responsible for clear messaging, transparent communication, and a consistent brand identity.
• Collaborate closely with internal departments such as sales, product development, and IT to deliver a unified and impactful message.
• Manage all internal and external communications—including press releases, newsletters, and social media—and ensure Sabam’s vision and values are communicated effectively.
• Analyze campaign performance and market trends, providing data-driven recommendations to continuously improve and differentiate Sabam in a competitive market.

The ideal candidate has:

• Approximately 10 years of experience in marketing and communications roles
• Experience in a B2B service context
• Proven track record in leading and driving organizational transformation
• Expertise in developing and executing marketing and communication plans aligned with company strategy
• Strong skills in online marketing and social media management
• Experience in leading and coaching a small team
• Experience with public relations (PR)
• Affinity for or interest in both Flemish and Walloon culture

Languages:

• Dutch: full work proficiency
• French: full work proficiency
• English: full work proficiency

This role offers a unique opportunity to make a lasting impact within an organization undergoing significant change, where strategic insight, leadership, and market awareness are essential.