Digital Marketing Intern

Traineeship – Digital Marketing & E-commerce (Benelux)

Location: Gemeenschappenlaan 110, Brussel

Department: Sales & Marketing

Company: Spadel Group

About Spadel

Spadel is a leading natural mineral water and beverage company with iconic brands such as SPA, BRU and ZYLA recognized for their commitment to sustainability, health, and innovation.

We are looking for a motivated and creative trainee to join our Sales & Marketing Benelux team, supporting both Digital Marketing and E-commerce activities.

This traineeship offers an excellent opportunity to gain hands-on experience in digital brand management, online visibility, and e-retail strategy across the Belgian market.

Your Role

As a Digital Marketing & E-commerce Trainee, you will work closely with the Digital Marketing Manager and the E-commerce Manager to support the execution of Spadel’s digital and e-commerce strategies for the Benelux region.

Your key missions will include:

1️⃣ Digital Marketing Support

• SEO, GEO & Content Management
• Support the execution of SPA’s content strategy: manage the editorial calendar, coordinate content production, proofread, and publish articles on our websites.
• Monitor site performance, analyze traffic results, and suggest improvements to enhance SEO and organic visibility.
• Contribute to the GEO (Generative Engine Optimization) project to improve SPA’s presence on AI-powered search engines.
• Social Media & Influencer Marketing
• Support social media campaign implementation and ensure our pages reflect ongoing brand activations.
• Monitor community management handled by our agencies and follow up on influencer collaborations.
• Bring fresh, creative ideas to strengthen our online presence and engagement with younger audiences.
• Performance & Market Insights
• Assist with campaign performance tracking, competitor analysis, and other ad-hoc marketing projects.

2️⃣ E-commerce Support

• E-content & Retail Platforms
• Ensure that product content on key e-retailer platforms (Delhaize, Carrefour, Colruyt, Albert Heijn, Jumbo, etc.) is up-to-date, impactful, and aligned with brand guidelines.
• Collaborate with internal teams (marketing, sales, e-commerce) and external stakeholders (agencies, clients) to maintain content consistency and quality.
• Search Optimization
• Analyze and improve SPA’s positioning within e-retailers’ search engines using internal and external tools.
• Make data-driven recommendations and propose optimizations to clients where relevant.
• Reporting & Performance Tracking
• Contribute to internal reporting to track KPIs such as market share, scorecards, and ROI of e-commerce activations.
• Website Management
• Support the optimization of our e-commerce websites through content uploads, process improvements, and user testing.
• Knowledge Sharing & Competitive Watch
• Help develop internal documentation summarizing our e-commerce and e-retail strategy.
• Conduct regular competitor monitoring and share insights with the team.

Your Profile

• You are a Master’s or Bachelor’s student in Marketing, Digital Business, Communications, or a related field.
• You are curious, analytical, and proactive, with a strong interest in digital marketing and e-commerce.
• You have good organizational and communication skills.
• You are fluent in English, plus proficient in Dutch or French (bilingual is a bonus).
• You are comfortable working with digital tools, analytics dashboards, and content management systems.

What We Offer

• A dynamic and supportive work environment within a sustainability-driven company.
• Exposure to real marketing projects with measurable impact.
• A supportive and friendly team of passionate marketers who will mentor and guide you.
• Real responsibility from day one. You’ll work on meaningful projects and see your ideas come to life.
• Plenty of learning and development opportunities, from sharpening your marketing skills to understanding how a leading FMCG brand operates.
• The opportunity to develop your skills in digital strategy, SEO, content creation, social media, and e-commerce.