Data Insights Product Owner

🔥 TOP GLOBAL AUTOMOTIVE ORGANISATION – CX DATA INSIGHTS PO🔥

Freelance | 6–12 Months + Extension | Brussels (Hybrid) | Up to €400/day

We are partnering with a globally recognised automotive and mobility organisation – one of the world’s largest vehicle manufacturers, operating in over 170 countries and employing more than 350,000 people worldwide.

With a strong European headquarters based in Brussels and a workforce representing over 60 nationalities, the organisation is currently transforming from a traditional automotive manufacturer into a customer-centric mobility company. Their ambition is to deliver seamless, data-driven omnichannel experiences that create meaningful customer value across Europe.

As part of this transformation, we are seeking an experienced Omnichannel CX Data Insights Product Owner to join on a contractor basis.

The Role:

As the OCX Data Insights Product Owner, you will play a critical role in analysing and optimising the end-to-end customer journey across digital touchpoints. You will translate complex digital performance data into actionable insights that drive measurable business impact.

Working cross-functionally with Customer Engagement, Digital Experience, Connected Technology, Customer Relations and IT teams, you will ensure that data is leveraged effectively to improve satisfaction, engagement and commercial performance.

This is a highly analytical, insight-led role suited to someone who thrives on reading data, interpreting dashboards and defining relevant business requirements.

Key Responsibilities:

Digital Performance & KPI Management

• Define and monitor omnichannel CX KPIs linked to business value and customer engagement
• Analyse digital KPIs and existing dashboards to drive performance improvements
• Lead monthly performance reviews against targets
• Organise quarterly performance workshops
• Support continuous improvement cycles following major releases

Customer Journey & Digital Touchpoint Analysis

• Analyse the full customer journey across online channels
• Identify friction points, optimisation opportunities and moments of delight
• Introduce and operationalise digital funnel reporting
• Support journey optimisation and orchestration initiatives

Data Insights & Advanced Analytics

• Develop a data-driven roadmap to maximise insight generation
• Combine web analytics with relevant business datasets
• Conduct deep-dive analyses into website and platform performance
• Apply advanced analytics techniques (including AI/ML where relevant) to strengthen correlation and predictive insight
• Ensure high standards of data governance, modelling and dashboard accuracy

Data Quality & Governance

• Ensure consistent data definitions and transformation logic
• Monitor data integrity and reliability within central dashboards
• Improve adoption and utilisation of insights across business units

Key Requirements

• 5+ years’ experience in digital analytics, data strategy or omnichannel customer experience
• Strong background as a Data Insights profile / Analytics expert
• Proven experience reading and interpreting complex dashboards (Power BI preferred)
• Strong understanding of customer journey analytics, funnel analysis, attribution and CRO
• Experience defining clear, relevant business requirements from data insights
• Knowledge of data modelling, governance and advanced statistical methods
• Commercially minded with the ability to link insights to business outcomes
• Excellent stakeholder management and cross-functional collaboration skills
• Strong communication and presentation skills
• Fluent English (spoken and written)

Location & Contract Details

• On-site presence required Tuesday–Thursday in Brussels
• 6–12 month contract + extension
• Up to €400 per day
• Start date: As soon as the right profile is identified

📩 Interested? Contact info@optimistech.co to learn more about this fantastic opportunity!