Portfolio Manager

As Portfolio Manager, Rare Diseases, you are responsible for shaping and executing the strategy of a specialized portfolio, including established brands and several upcoming product launches. You translate insights into impactful brand strategies and work closely with commercial, medical, and market access teams to drive long-term success.

You will join a global healthcare organization driven by scientific innovation and a strong commitment to improving the lives of people living with rare diseases. Patient centricity is at the heart of the organization’s mission, with a clear focus on delivering sustainable value to patients and healthcare professionals.

JOB RESPONSIBILITIES

Portfolio Strategy & Brand Management

• Develop and implement comprehensive annual brand plans that encompass established and upcoming products in the rare disease portfolio.
• Oversee the operational delivery of marketing campaigns and sales materials, ensuring alignment with sales force objectives.
• Collaborate closely with the Key Account Manager and Medical Advisor to define customer segments and tailor brand positioning strategies for maximum impact. Make the key account management plan a living document
• Evaluate market opportunities and prepare for the successful launch of new products while managing existing portfolio strategies.

Insights & Stakeholder Engagement

• Engage regularly with healthcare professionals and key opinion leaders (KOLs) to gather actionable insights that inform brand and portfolio strategy.
• Utilize market research, customer feedback, and competitive intelligence to refine promotional strategies and adapt campaigns to meet market demands.
• Foster strong cross-departmental relationships with sales, medical, market access, public affairs, and regulatory teams to support the successful execution of brand initiatives.

Financial & Performance Management

• Take ownership of product volume and revenue forecasting for both established products and new launches, alongside managing promotional budgets and conducting impact analyses.
• Maintain financial accountability in executing marketing tactics and ensuring adherence to budgetary constraints.

REQUIREMENTS

• Bachelor or Master degree in a relevant field; advanced marketing/business qualifications are a plus.
• Proven success in customer-facing roles within the pharmaceutical or healthcare industry.
• Minimum of 5 years’ experience in pharmaceutical marketing or product management.
• Experience in rare diseases or specialty care is a strong advantage.
• Strong understanding of the healthcare landscape and market specifics related to rare diseases.
• Expertise in marketing processes, campaign development and execution, and product lifecycle management.
• Proficient in data analysis, market research techniques, and performance evaluation.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong project management and organizational capabilities.
• Proficiency in Microsoft Office (Excel, PowerPoint) and willingness to travel as needed.
• Fluency in English; French and Dutch are a plus.