Content Designer SEO / GEO

Intro

We are looking for a talented Content Designer with strong expertise in SEO and GEO. In this role, you will design high-impact multilingual digital experiences, combining content strategy, user-centered design, and AI-powered optimization. Working closely with marketers and UX designers, you will shape content that drives visibility, engagement, and conversions across our digital platforms.

Responsibilities

• Design and build landing pages and digital content to support campaigns and enhance user journeys
• Ensure all content aligns with the brand’s voice, content strategy, and design principles
• Develop compelling, user-friendly copy that is SEO-optimized, conversion-driven, and accessible
• Conduct user research, analyze data, and perform A/B testing to continuously optimize content
• Monitor SEO trends and apply insights to maintain competitive content performance
• Use AI tools to accelerate multilingual content creation, personalization, and optimization
• Collaborate with UX designers and marketers to deliver impactful experiences across touchpoints
• Define and track performance KPIs to guide improvements in traffic, conversions, and user satisfaction
• Actively contribute to agile ceremonies (stand-ups, sprint planning, refinement, demos)

Experiences & Competences

• +5 years of experience as a Content Designer and SEO Specialist
• Proven knowledge of SEO and GEO best practices and performance analytics
• Skilled in multilingual content creation and UX copywriting (Dutch required; English essential; German is a plus)
• Familiarity with AI-driven content creation and optimization tools
• Experience with CMS platforms (Contentful), design tools (Figma, FigJam), analytics tools (Adobe Analytics, Content Square), and SEO platforms (SEMrush, Search Console)
• Strong analytical mindset with the ability to use data and insights for decision-making
• Excellent communication and collaboration skills; comfortable working in cross-functional agile teams
• Creative, proactive, and able to think strategically while managing multiple projects
• Flexible, resilient under pressure, and organized in meeting deadlines and priorities

Offer

• Based in Brussels (2 days per week on-site)
• Full-time schedule, working in an agile and dynamic environment
• Opportunity to combine content design, SEO strategy, and AI innovation to create meaningful digital experiences with direct business impact