SEO & Content Performance Lead

We're looking for an
SEO & Content Performance Lead
to join the team of one of our clients in Brussels.

What are your responsibilities?

• Define and implement a
  multi-channel content strategy
  aligned with business and digital goals
• Use
  analytics, SEO data, and customer insights
  to continuously optimize content and drive measurable impact
• Manage and mentor a
  team of content and digital experts
  (copywriters, SEO specialists, etc.)
• Ensure content is aligned with brand tone, consistent across platforms, and optimized for web & mobile
• Set and monitor
  KPIs for engagement, conversion, and traffic
  , using A/B testing and experimentation to improve results
• Collaborate with stakeholders in product, marketing, UX, and development to enhance customer journeys
• Explore and implement new content formats and innovative storytelling techniques

Who are we looking for?

• 5+ years of experience in
  digital content strategy, performance marketing, or content leadership
• Strong track record of
  building and executing content plans
  that deliver measurable results
• Experience working in complex or large-scale environments
• Fluency in
  Dutch or French
  , and a strong command of
  English
• Proficiency with
  headless CMS platforms
  (e.g., Contentful, Sanity), SEO tools (SEMrush, AHREFS), and analytics platforms (Google Analytics, Search Console, etc.)
• Experience working in
  Agile/Scrum environments
  , using tools like Jira, Miro, and Confluence
• Excellent communication, team leadership, and stakeholder management skills

NB
: This is not a consultancy position; you will be on the client's payroll.