Marketing Manager EG Consumer Health Care

Job Description

Company: EG NV/SA

Department: Marketing

Job Location (Long):

Brussels|Belgium

Country/Region: Belgium

Job Level: Professionals

Information at a Glance

At STADA we pursue our purpose \"Caring for people's health as a trusted partner\" worldwide. Originally founded by pharmacists, we are a leading manufacturer of high-quality pharmaceuticals. More than 12,300 employees around the globe live our values Integrity, Entrepreneurship, Agility and One STADA to achieve ambitious goals and shape the successful future of STADA.

The pharmaceutical company EG is a Belgian company and leader of generic medicines in Belgium. Today, the company counts 190 collaborators. EG is part of STADA Group and consists of 3 divisions: EG Generics, Consumer Care & Specialty Care. With over 30 years of experience, EG is the indisputable market leader of generic medicines in Belgium. The EG Generics portfolio contains almost 700 medicines (mostly prescription medicines) destined for the treatment of health problems in almost every therapeutic domain. The EG team also offers continuous practical support to doctors and specialists for a responsible and affordable patient care. EG Consumer Care creates innovative brands of nutritional supplements, medical aids and medicines that are available in pharmacies without prescription (OTC). We emphasize 'evidence-based nutraceuticals': nutritional supplements that are scientifically tested and who help you sustain your health. EG Specialty Care also offers very specialized prescription medicines – mainly to hospitals and psychiatric institutions. We are also working on expanding the product line with, among others, biosimilars. To strengthen our team, we're looking for a:

Marketing Manager EG Consumer Health Care

Strombeek-Bever | Belgium (BE) | Full-time | Permanent

About EG

EG, the largest pharmaceutical company in Belgium, is a Purpose driven company: at the core of everything we do, we aim to Care for People´s Health as a Trusted Partner.

With an offering for just about every therapeutic area, we are the market leader in generic medicines and the biggest OTC company in Belgian pharmacies. Most of our medicines and food supplements are produced in Belgium. We currently have 180 employees and continue to invest in:

• The development of generic medicines to keep qualitative healthcare affordable
• Scientifically proven food supplements and medical devices that you can buy without a prescription in your pharmacy.
  The development of highly specialized medicines and biosimilars

Our culture is characterized by the strong commitment of our employees. Internally, we are called \"MEP's\": Motivation – Energy – Passion are therefore qualities that we look for in every potential new employee to help strengthen our culture. We are part of the STADA Group and share the values Integrity, Agility, Entrepreneurship and One STADA.

Do you have a strong MEP level? Are you entrepreneurial and would you like to work for the largest and fast-growing pharmaceutical company in Belgium? Then EG might be the perfect employer for you.

About Consumer Health Care

Consumer Health Care (CHC), one of the 3 business units at EG, offers innovative, science-based food supplements and medical devices with strong brands such as Fultium, Omnivit and Urilys. CHC is an exciting, dynamic and fast-growing market and EG is the market leader. We continue to outperform the market and have strong growth ambitions for the division to contribute to the company's overall growth. We want to continue to offer superior brands and products that meet the needs of our key stakeholders: patients, doctors & pharmacists. We aim to do this by building strong brands, accelerating our portfolio, effectively communicating product benefits, fostering relationships with our partners, and adhering to regulatory standards. We do this in line with our purpose to Care for People´s Health as a Trusted Partner.

About your role

The Marketing Manager is responsible for building and growing a portfolio of brands, achieving both turnover and profitability objectives. You will develop and implement strategies and brand plans that align with the company's vision and budget. Acting as a strong brand guardian, you will ensure consistency and excellence in execution across all touchpoints. In this role, you lead a team of brand managers and report to the BU Director Consumer Health Care.

Responsibilities

• You are responsible for the overall marketing strategy and execution of the CHC portfolio. You develop, present and execute the yearly marketing plans based on relevant insights, category trends, and market dynamics. You build strong, future-proof brands and portfolios that meet the needs of key stakeholders (patients, doctors, and pharmacies)
• You act as the business owner, ensuring topline and profitability targets are met through active mix management and net revenue management principles. As the budget owner, you optimize budget allocation for maximum ROI and continuously monitor performance.
• You are responsible for leading and coaching a team of brand managers and a digital graphical officer. You coach them, build talent and foster a high-performing team culture.
• Together with the team, you develop and build strong brands and deliver consistent communication across all touchpoints. Where relevant, you build on Stada's brand activation playbook and adapt it to the local market needs.
• You align the strategy and plan with the Sales Manager/Regional Sales Managers and other internal & external stakeholders and ensure successful implementation towards GPs/SPs and pharmacies. You ensure impactful communication tools and supporting material are developed to facilitate our pharma and medical reps in delivering their message in a powerful way.
• Together with the business development team, you design a portfolio roadmap to ensure our portfolio remains superior and future-proof.
  You collaborate cross functional with colleagues of Pharmaceutical Affairs, Business Development, Supply Chain and other departments. You align your plans regularly with them and communicate all relevant info to all counterparts.

Required profile

• Motivated, Energetic and Passionate (MEP)
• You act in line with our values: Integrity, Entrepreneurship, Agility and One STADA.
• Master's degree in marketing, commercial engineering, or related field with min. 10 years relevant experience. Previous brand building and / or brand development experience in FMCG is a plus.
• Excellent strategic skills with the ability to align teams to the strategy and drive flawless execution.
• Strong marketing skills with a solid track record in building brands and businesses including media planning expertise.
• Strong business acumen with solid P&L knowledge and familiarity with net revenue management principles
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong people manager who can develop and grow talent while energizing the team.
• Entrepreneurial go-getter with a collaborative mindset and excellent communication skills
• Fluent in Dutch, French & English

We hire for attitude - a positive, proactive, and growth-oriented mindset is essential.

Do you have the Motivation, Energy and Passion it takes? Then this job might be for you. Apply now