Digital Performance Marketeer

𝗔𝗯𝗼𝘂𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗮𝗶𝘁𝗲

At Customaite, we're transforming the customs industry with a robust AI SaaS solution - built to make customs declarations faster, fun and more compliant than ever before. Our product has garnered trust from leading international companies in the logistics sector, and we're ready to scale further.

Operating out of Leuven with a growing, dynamic team, we embrace a true start-up mentality, driven by innovation, collaboration, and a shared mission to transform the future of customs.

𝗬𝗼𝘂𝗿 𝗿𝗼𝗹𝗲

As a Digital Performance Marketeer you will join our marketing team and strengthen our digital presence. You will play a key role in expanding brand visibility, enhancing lead generation and harnessing business data to drive impact.

Are you passionate about driving brand awareness and generating high-quality leads through digital channels? Do you know how to target the right audience, optimise campaigns, and ensure every penny of your budget delivers results? If you're ready to achieve measurable growth through data-driven campaigns, marketing automation, and advanced reporting, this is the role for you.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻:

𝗟𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴

• Plan, manage, and optimise digital marketing campaigns across Google Ads, LinkedIn, Facebook, and other key platforms.
• Develop and execute strategies that boost brand awareness and generate qualified leads.
• Manage audience targeting and segmentation to reach the right prospects effectively.
• Monitor, analyse, and report on campaign performance, ensuring continuous improvement and maximum ROI.
• Conduct A/B testing to improve campaign effectiveness and messaging impact.
• Allocate and manage budgets efficiently to maximise campaign performance.
• Collaborate with colleagues to develop creative assets and messaging for digital campaigns.
• Stay up to date with trends in digital marketing, performance measurement, and automation.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻

• Act as the key user of our marketing automation platform (HubSpot), ensuring that all campaigns are built, tracked, and delivered correctly.
• Develop and implement lead scoring, segmentation, and lead flow processes to ensure a seamless and efficient handover of qualified prospects to the sales team.
• Continuously identify opportunities for automation to streamline marketing operations and enhance lead nurturing.

𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴, 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗮𝗱 𝗵𝗼𝗰 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 (𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀)

• Design and maintain standardised dashboards (using tools such as Excel, Power BI, or Google Data Studio/Looker Studio) to provide real-time visibility into key performance indicators (KPIs) and marketing ROI.
• Monitor, analyse, and report on all campaign performance data, translating complex metrics into clear, actionable insights for senior management and stakeholders.
• Conduct in-depth ad hoc analyses to troubleshoot pipeline issues and identify opportunities for improvement.
• Ensure accurate tracking and data integrity across advertising platforms and the CRM system.
• Support the ongoing development of reporting capabilities as the company grows.

𝗪𝗲'𝗿𝗲 𝘀𝗲𝗲𝗸𝗶𝗻𝗴 𝗮 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘄𝗵𝗼 𝘁𝗵𝗿𝗶𝘃𝗲𝘀 𝗶𝗻 𝗮 𝗳𝗮𝘀𝘁-𝗽𝗮𝗰𝗲𝗱 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁. 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲:

• A degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of three years' experience in digital performance marketing or online advertising.
• Strong knowledge of Search Engine Advertising (SEA), Search Engine Optimisation (SEO), and LinkedIn campaign management.
• Proven experience in audience targeting, campaign reporting, and budget optimisation.
• Proficiency with HubSpot or similar marketing automation tools.
• Excellent analytical and problem-solving skills, with a data-driven mindset.
• Creative, proactive, and results-oriented approach to marketing challenges.
• Experience with GTM reporting.
• Excellent written and verbal communication skills in both English and Dutch.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗼𝗳𝗳𝗲𝗿

You'll be 
stepping into an exciting role
 in a 
dynamic organisation
 with plenty of room for initiative where, from your position, you can directly impact our company. This is within a 
collaborative, inspiring work atmosphere
 with enthusiastic colleagues and a professional approach to work.

Work in a 
hybrid model
 with flexible working hours and a mix of home office and our Leuven headquarters.

𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱?

Do you recognise yourself in this profile and are you ready for a new challenge? We look forward to meeting you

At Customaite, we celebrate diversity and are committed to creating an inclusive workplace. We welcome applicants from all backgrounds, genders, and experiences.

Please note: the hiring process will be handled by our parent company, AE.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.