Event Manager

Your Role: Dealer Marketing Coordinator

As Dealer Marketing Coordinator, you will play a key role in translating national marketing strategies into impactful local campaigns. You’ll support our dealer network in executing brand-compliant, high-performing marketing initiatives that drive showroom traffic, boost visibility, and strengthen customer engagement.

Key Responsibilities

1. Strategy & Localization

• Translate national marketing campaigns into dealer-ready toolkits and local activations.

• Develop tailored initiatives (e.g., showroom events, test drives, seasonal promotions) that resonate with local audiences.

• Ensure brand consistency across all dealer communications and materials.

2. Dealer Support & Enablement

• Act as the go-to marketing contact for our dealer network.

• Provide training and guidance on marketing tools, digital assets, and POS materials.

• Organize webinars or workshops to share campaign updates and best practices.

3. Campaign Execution & Monitoring

• Coordinate and oversee the rollout of local campaigns in collaboration with dealers.

• Monitor execution quality and ensure alignment with brand guidelines.

• Manage co-op marketing budgets and ensure accurate reporting and reimbursement.

4. Reporting & Optimization

• Track campaign KPIs (e.g., leads, showroom visits, conversions).

• Analyze performance data and provide actionable insights to improve future campaigns.

• Deliver monthly reports to internal stakeholders and HQ.

What You Bring

• Bachelor’s degree in Marketing, Communications, or Business.

• 3–5 years of experience in marketing, preferably in automotive or retail environments.

• Strong project management and communication skills.

• Experience with CRM and marketing platforms (e.g., Salesforce, HubSpot, Meta Ads Manager).

• Native proficiency in Dutch or French, with strong command of English (internal company language).

• A proactive, hands-on mindset and a passion for retail and brand experience.