Sales Manager – Urology Belgium and G.D. Luxemburg

Creo Medical is an innovative medical device company focused on the development and commercialisation of advanced energy platforms for minimally invasive surgical procedures. With an established and respected presence in gastroenterology and surgery, Creo Medical is expanding its footprint into urology and building a dedicated commercial focus in this field across Belgium and the Grand Duchy of Luxembourg.

We are seeking an entrepreneurial and results-driven Sales Manager – Urology to develop and lead our urology business across Belgium and GD Luxembourg. This is a unique opportunity to build a market almost from scratch, leveraging Creo Medical’s strong reputation and installed base in gastroenterology and surgery.

The successful candidate will be responsible for driving market entry, creating and executing a regional growth strategy, building strong clinical relationships, and establishing Creo Medical as a trusted partner in urology.

• Develop and execute a strategic business plan to establish and grow Creo Medical’s urology portfolio in the assigned region.
• Identify and prioritise key accounts, target hospitals, and private clinics.
• Drive new product adoption through structured account penetration plans.
• Build the pipeline from early evaluation to capital equipment and disposable sales.

• Achieve and exceed regional sales targets.
• Manage the full sales cycle: prospecting, product demonstrations, clinical evaluations, tender processes, negotiations, and closing.
• Develop sustainable recurring revenue through consumables and long-term partnerships.

• Build and maintain strong relationships with urologists, heads of department, operating theatre managers, procurement departments, and hospital management.
• Identify and develop Key Opinion Leaders (KOLs) in urology.
• Support clinical training and education initiatives.

• Analyse market trends, competitor activities, and regional reimbursement landscapes.
• Provide structured feedback to marketing and leadership teams.
• Contribute to pricing strategies and go-to-market initiatives.

• Work closely with marketing, clinical support, and service teams.
• Leverage existing gastroenterology and surgical customer relationships to accelerate urology entry.
• Represent Creo Medical at regional congresses and scientific meetings.

• Minimum 5 years of sales experience in medical devices, preferably in urology.
• Proven track record in launching new products or entering new markets.
• Experience with capital equipment and disposable sales models is highly desirable.
• Strong understanding of hospital procurement processes in Belgium and Luxembourg.

• Entrepreneurial mindset with the ability to build a business from the ground up.
• Strategic thinker with strong execution capabilities.
• Excellent negotiation and closing skills.
• High level of autonomy, resilience, and accountability.
• Strong communication and presentation skills.
• Fluent in Dutch and/or French; English required. German is a plus.

• Bachelor’s or Master’s degree in business, life sciences, biomedical engineering, or related field.

• A unique opportunity to build and shape the urology business in a defined region.
• The backing of a well-established and innovative company with strong credibility in gastroenterology and surgery.
• Competitive salary and performance-based incentives.
• Company car, benefits package, and professional development opportunities.
• A dynamic, growth-oriented international environment.

This role offers a rare opportunity to combine the stability and reputation of an established medical technology company with the entrepreneurial challenge of market creation. If you are driven to build something meaningful and make a clinical impact in urology, we would like to hear from you.

To apply, please submit your CV and motivation letter.