Campaign Manager

Campaign Manager

Brussels, Hybrid

6 Month Contract

Role Overview

The Campaign Manager will support the growth (sales, cross-sell, upsell) of my clients products.

The role focuses on:

• National awareness and promotional campaigns
• Targeted cross-sell campaigns

You will collaborate closely with:

• Communication & media agencies
• Content managers
• Automation manager
• Internal stakeholders across the organization

Key Responsibilities

Campaign Ownership & Execution

• Act as project owner, managing campaigns end-to-end (brief → execution → post-analysis)
• Translate business objectives into clear marketing goals (awareness, acquisition, cross-sell, upsell)
• Design and implement marketing & communication plans aligned with campaign goals and lifecycle stages
• Define target audiences and allocate budgets
• Brief internal teams and external creative/media agencies

Performance & Optimization

• Monitor campaign performance
• Analyze results and identify issues
• Extract actionable insights
• Consolidate post-campaign reporting
• Contribute to “lessons learned” exercises for continuous improvement

Budget & Compliance

• Manage campaign budgets and ensure cost-efficiency
• Ensure compliance with regulatory and brand guidelines across all assets

Collaboration & Visibility

• Engage relevant stakeholders across the marketing funnel
• Coordinate visibility across owned and paid channels
• Collaborate on social media and communication initiatives

Key Skills & Competencies

Job-Related Skills

• Experience setting up branding and promotional campaigns (mainly Owned media)
• Strong analytical mindset
• Hands-on experience with analytics tools (e.g., Matomo or similar platforms)
• Knowledge of marketing concepts:
• Email marketing
• CPM, CPC, CPL models
• Reach, OTS
• Familiarity with tools such as:
• Contentful (CMS)
• Power BI
• Email marketing platforms (e.g., Engage)

Social & Soft Skills

• Customer-centric mindset (focus on user experience across touchpoints)
• Strong storytelling ability
• Excellent written and verbal communication skills
• Good knowledge of banking products
• Strong time management and prioritization skills
• Ability to manage multiple campaigns simultaneously
• Perfect comprehension of Dutch and French
• Active comprehension of English
• Collaborative team player with proactive attitude and strong interpersonal skills