Indirect Domestic Sales Manager
Solliciteren
Plaats
Antwerpen2000
Antwerpen
België
Contract
Vooltijds, Onbepaalde duurDatum gepubliceerd
2026-02-25Online to:
2026-04-26EUR 20.00 HOUR
Indirect Domestic Sales Manager
Belgium | Leadership Role | Technical B2B Distribution | €40M Business Scope
CONTEXT
We are supporting a leading international industrial group active in technical equipment and solutions for professional installers and distribution networks.
The Belgian entity manages a domestic indirect business of approximately €40M, operating through wholesalers, key accounts, and installers.
Over the past two years, sales performance has declined. The business now requires strong commercial leadership to:
Reignite growth
Modernize sales execution
Reposition the commercial model
Lead a cultural shift within the sales team
This is not a maintenance role.
This is a transformation role.
THE MISSION
As Indirect Domestic Sales Manager, you will be a key member of the Belgian Leadership Team, fully responsible for restoring sustainable, profitable growth within the indirect domestic channel.
You combine strategic clarity with operational intensity.
You are not only defining the direction — you are ensuring daily execution.
Your mandate includes:
Rebuilding commercial momentum
Leading and transforming a 10-person sales organization
Strengthening relationships with key national accounts
Accelerating the shift toward installer-driven demand
Embedding discipline, accountability, and data-driven performance
Scope of Responsibility
1. Commercial Leadership & Growth
Own and deliver revenue and margin growth in the indirect domestic channel
Drive value over volume strategy
Identify and activate new growth segments
Develop installer-centric demand generation
Lead national key accounts directly (major wholesalers and distributors)
Structure regional key account management
2. Sales Team Transformation (10 FTE)
Lead, coach, and challenge a team of approximately 10 sales professionals
Shift mindset from reactive \"farmer\" behavior to proactive \"hunter\" approach
Implement clear KPIs, performance tracking, and accountability
Strengthen field presence and commercial intensity
Develop successors and raise the overall level of commercial maturity
The organization requires a leader who can both inspire and demand.
3. Operational Sales Excellence
Translate strategy into structured action plans
Ensure disciplined execution in the field
Implement structured pipeline management and forecast accuracy
Optimize pricing, margins, and commercial processes
Drive full CRM adoption and digital tool integration
Use data and analytics to guide decisions
This role demands structured execution, not theoretical reporting.
4. Change Management
The company is evolving:
From product-driven to demand-driven
From technical selling to structured commercial leadership
From installer-following to installer-demand creation
You must be comfortable leading through resistance and ambiguity.
REQUIRED PROFILE
Experience
5–15 years of commercial experience in B2B technical distribution
Strong experience in indirect channels and key account management
Proven track record in operational sales leadership
Experience managing field sales teams
Solid financial acumen (P&L, margins, pricing, forecasting)
CRM and data-driven sales management experience
Experience in HVAC, technical installation, or building solutions is a strong asset.
Capabilities
Translate strategy into measurable execution
Lead and structure high-performing teams
Conduct senior-level negotiations
Drive forecast accuracy and pipeline discipline
Implement change effectively
Combine field presence with structured reporting
Leadership Style
We are looking for:
A credible and inspiring leader
A hands-on commercial driver
A structured operator
A decisive and courageous decision-maker
A bridge-builder across departments
A leader who believes: people first, tools second
This role requires both authority and humility.
Success Indicators
Revenue growth recovery
Margin improvement
Market share development
Key account retention and expansion
Team performance and engagement
CRM adoption and forecast reliability
Strong cross-functional alignment
Why This Role Matters
This is not a traditional \"sales manager\" position.
It is a commercial rebuilding mission inside a solid international group.
You will:
Lead a €40M domestic business
Drive cultural transformation
Sit at the Leadership Team table
Influence long-term strategic direction
Leave a visible footprint on performance
CONTEXT
We are supporting a leading international industrial group active in technical equipment and solutions for professional installers and distribution networks.
The Belgian entity manages a domestic indirect business of approximately €40M, operating through wholesalers, key accounts, and installers.
Over the past two years, sales performance has declined. The business now requires strong commercial leadership to:
Reignite growth
Modernize sales execution
Reposition the commercial model
Lead a cultural shift within the sales team
This is not a maintenance role.
This is a transformation role.
THE MISSION
As Indirect Domestic Sales Manager, you will be a key member of the Belgian Leadership Team, fully responsible for restoring sustainable, profitable growth within the indirect domestic channel.
You combine strategic clarity with operational intensity.
You are not only defining the direction — you are ensuring daily execution.
Your mandate includes:
Rebuilding commercial momentum
Leading and transforming a 10-person sales organization
Strengthening relationships with key national accounts
Accelerating the shift toward installer-driven demand
Embedding discipline, accountability, and data-driven performance
Scope of Responsibility
1. Commercial Leadership & Growth
Own and deliver revenue and margin growth in the indirect domestic channel
Drive value over volume strategy
Identify and activate new growth segments
Develop installer-centric demand generation
Lead national key accounts directly (major wholesalers and distributors)
Structure regional key account management
2. Sales Team Transformation (10 FTE)
Lead, coach, and challenge a team of approximately 10 sales professionals
Shift mindset from reactive \"farmer\" behavior to proactive \"hunter\" approach
Implement clear KPIs, performance tracking, and accountability
Strengthen field presence and commercial intensity
Develop successors and raise the overall level of commercial maturity
The organization requires a leader who can both inspire and demand.
3. Operational Sales Excellence
Translate strategy into structured action plans
Ensure disciplined execution in the field
Implement structured pipeline management and forecast accuracy
Optimize pricing, margins, and commercial processes
Drive full CRM adoption and digital tool integration
Use data and analytics to guide decisions
This role demands structured execution, not theoretical reporting.
4. Change Management
The company is evolving:
From product-driven to demand-driven
From technical selling to structured commercial leadership
From installer-following to installer-demand creation
You must be comfortable leading through resistance and ambiguity.
REQUIRED PROFILE
Experience
5–15 years of commercial experience in B2B technical distribution
Strong experience in indirect channels and key account management
Proven track record in operational sales leadership
Experience managing field sales teams
Solid financial acumen (P&L, margins, pricing, forecasting)
CRM and data-driven sales management experience
Experience in HVAC, technical installation, or building solutions is a strong asset.
Capabilities
Translate strategy into measurable execution
Lead and structure high-performing teams
Conduct senior-level negotiations
Drive forecast accuracy and pipeline discipline
Implement change effectively
Combine field presence with structured reporting
Leadership Style
We are looking for:
A credible and inspiring leader
A hands-on commercial driver
A structured operator
A decisive and courageous decision-maker
A bridge-builder across departments
A leader who believes: people first, tools second
This role requires both authority and humility.
Success Indicators
Revenue growth recovery
Margin improvement
Market share development
Key account retention and expansion
Team performance and engagement
CRM adoption and forecast reliability
Strong cross-functional alignment
Why This Role Matters
This is not a traditional \"sales manager\" position.
It is a commercial rebuilding mission inside a solid international group.
You will:
Lead a €40M domestic business
Drive cultural transformation
Sit at the Leadership Team table
Influence long-term strategic direction
Leave a visible footprint on performance
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