to take full ownership of Southern Europe (France, Spain, Italy). This leader will strengthen and grow the region, bring structure to the commercial organization, manage key distributor relationships personally, and guide a team of 5-6 sales representatives.
The client is a well‑established, family-owned European manufacturer in the hospitality industry is expanding its footprint across Southern Europe. With production sites in two European countries, the company delivers premium, design‑led products to professional customers.
Full P&L-style ownership of the region (FR / ES / IT)
Direct reporting line to the CEO; part of the management team
Strategic and operational mix: regional growth, team leadership, and key account management
High autonomy, short decision cycles, and visible impact
Opportunity to shape the next growth phase of a European family business
Lead and develop the entire regional sales team
Top Priorities (First 12-18 Months)
Strengthen, optimize, and professionalize the distributor network
Deliver measurable revenue growth in Southern Europe
Implement structure: clear targets, KPIs, processes, and commercial cadence
Coach, align and elevate a team of approximately 5 Key Account Managers
Background
Senior B2B sales leader in Hospitality / HoReCa
Strong track record in Southern European markets
Experience managing distributor-led sales models
Style & Mindset
Hands-on, entrepreneurial, and commercially sharp
At ease moving between board-level discussion and field visits
Inspiring people-oriented leader who naturally builds trust and engagement
Thrives in independent, fast-moving, family-owned environments
Affinity with Southern Europe, its cultures & business dynamics
Strategic thinker who enjoys translating strategy into clear actions
Languages
Fluent English
Fluent in French and/or Spanish
Italian is an asset but not required
Location:
Belgium
Travel:
Frequent within the region
Contract:
Employee
Package:
Competitive fixed + variable, car + expenses
Real ownership and influence over a strategic region
Direct access to the CEO and executive decisions
Visible impact within the first year
Strong values: quality, sustainability, long-term partnerships
Family Business, Key Account, HORECA, Empowering Others, KPI, Team Leadership, Practicality, Business, Engagement, Management, Asset, Record Of Success, Hospitality, Area Sales, Field Visits, Team Leadership, Sales, Board Level, European markets, Cadence, VOS, Networks, Revenue growth, Highly responsible, Entrepreneurship, Reporting, Building Trust, People-oriented, Microsoft Dynamics, Translation, B2B Sales