Sales Development Manager

About us

RetailSonar is a fast growing SaaS company specialized in geomarketing for large retail and service companies. With offices in Belgium, the Netherlands, France and Germany, we are actively scaling towards European market leadership.

No pipeline, no sales, no growth.

And that’s exactly what we’re building.

We operate in a high-performance environment where innovation, ownership and learning speed matter. You’ll work in an international team that combines ambition with collaboration — and that is serious about building scalable growth.

About the role

Passionate about building pipelines that actually drive growth? Then you might be the 𝗦𝗮𝗹𝗲𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 we are looking for.

As Sales Development Manager, you will operate at the crossroads of data, AI and go-to-market strategy. This is a role for someone who loves to build the growth engine — not just run it.

You are end-responsible for pipeline generation and the front-end of our revenue funnel, and you work in close collaboration with the VP Sales to scale our commercial engine across Europe.

You will combine SDR leadership, GTM system thinking, and partner/channel development into one coherent revenue model.

What you’ll be working on:

• Designing and optimizing a data- & AI-driven lead process
• Coaching, structuring and scaling our international SDR team
• Managing and growing partners and sales agents across Europe
• Turning insights into predictable, scalable revenue growth

If titles like RevOps, GTM Strategy or Growth Engineer resonate with you, this role probably will too.

Your responsibilities

• Define and execute our Sales Development & Go-to-Market strategy, aligned with company growth objectives.
• Design and continuously improve our data-driven lead engine (segmentation, outbound/inbound structure, funnel logic).
• Lead and develop the SDR team, including performance management, structure and coaching.
• Own and scale our partnership and sales agent channel, including framework, incentives and KPIs.
• Drive cross-functional alignment with Sales, Marketing and Product to ensure a consistent and scalable GTM approach.

About you

• You have proven experience in B2B sales development or commercial strategy, preferably in a SaaS or technology environment.
• You have experience leading SDR teams and building pipeline generation structures.
• You understand go-to-market design, funnel thinking and commercial scaling.
• You combine a data-driven mindset with entrepreneurial ownership.
• You are comfortable working with CRM systems and sales tooling to manage performance and reporting.
• You are fluent in English and French. Dutch is a strong plus. German is an advantage.
• You are willing to work from Ghent, Paris, Utrecht or Hamburg.

Why RetailSonar

• A high-impact role at the core of our European growth strategy.
• Direct exposure to executive leadership and board-level discussions.
• Competitive salary package with team and individual performance bonuses.
• An ambitious, international team that builds scalable and intelligent solutions.
• A culture that values ownership, learning speed and collaboration.

Interested in taking the next step?

We look forward to receiving your resume through LinkedIn, or by sending us your CV at hr@retailsonar.com.