Director of Sales & Marketing

Hospitality Talents - Recruitment Agency | Temps plein

Director of Sales & Marketing

Brussels, Belgium | Posted on 04/02/2026

Hospitality Talents is a specialised hospitality recruitment agency dedicated to finding and recruiting the best candidates on the market. We are committed to recruiting qualified and experienced professionals to fill vacancies in your hotel or restaurant. Our main mission is to meet the needs of hoteliers and restaurateurs by selecting competent candidates who meet their expectations. Hospitality Talents also offers recruitment consultancy services to helphospitality professionals develop their careers and find employment opportunities in other related sectors, such as tourism, events and agro-food ...

Take advantage of our HR & Recruitment expertise by entrusting us with your recruitment assignments, while benefiting from our vast network of professionals that we develop on a daily basis.

Recruitment agency registered in the Brussels-Capital Region under number:

Job Description

Hospitality Talents , recruitment agencyspecialized in executive hospitality profiles, is proud to partner with aprestigious luxury hotel in Brussels (part of an international hospitalitygroup) in the search for an outstanding Director of Sales & Marketing .

This is a rareopportunity for a strategic, hands-on commercial leader to join the ExecutiveCommittee and play a key role in shaping the hotel’s growth, visibility, andmarket positioning.

If you are passionateabout luxury hospitality, business development, brand storytelling, andhigh-impact marketing strategies, this position offers an exciting platform tomake a difference.

Your Mission

As Director of Sales& Marketing, you will drive revenue performance, brand strategy, andcommercial success across all segments, while leading a dynamic teams andrepresenting the hotel at the highest level.

Key Responsibilities

Commercial Strategy& Sales Leadership

• Define and execute ambitious sales strategiesto achieve revenue and market share objectives
  
• Identify new business opportunities andstrengthen relationships with key corporate, leisure, and travel industrypartners
  
• Support the sales team with impactfulproposals, presentations, and tailored client experiences
  
• Monitor KPIs, market trends, and salesperformance to continuously optimize results
  

Marketing & Brand Positioning

• Develop and lead innovative marketing plansaligned with the hotel’s luxury identity and business goals
  
• Ensure consistent brand storytelling acrossall channels, enhancing guest engagement and loyalty
  
• Oversee campaign planning, creative assets,and content strategy
  
• Drive public relations initiatives to increasebrand awareness locally and internationally
  
• Build strong relationships with media,influencers, and strategic stakeholders
  
• Manage communication strategies in sensitiveor crisis situations with professionalism and proactivity
  

Digital Marketing & Online Presence

• Enhance the hotel’s digital footprint throughSEO/SEM, social media, newsletters, and online advertising
  
• Stay ahead of emerging digital trends tomaximize visibility and conversion
  
• Collaborate with partners to strengthendistribution channels and online performance
  

Market Intelligence & Business Insights

• Conduct market analysis to anticipate trends,customer behavior, and competitive positioning
  
• Use data-driven insights to support strategicdecision-making
  
• Work closely with Revenue Management,Operations, Finance, and Ownership to ensure full alignment
  
• Lead, inspire, and develop a high-performingSales & Marketing team
  
• Foster a culture of excellence, creativity,and accountability
  

Requirements

• Minimum 10 years of experience in Sales,Marketing, PR and Communications within the hospitality sector
  
• Strong background in luxury hotels or high-endlifestyle hospitality environments
  
• Proven ability to drive revenue growth andelevate brand positioning
  
• Excellent understanding of market dynamics,travel networks, and commercial strategies
  
• Solid expertise in digital marketing tools andonline distribution
  
• Outstanding communication, leadership, andstakeholder management skills
  
• Strategic mindset with an entrepreneurial andhands-on approach
  
• Executive position within a prestigious Brussels luxury property
  
• Key role inside an international hospitality group with strong growthambitions
  
• Competitive salary package + benefits (including company car)
  
• Opportunities for career development and long-term progression
  
• The chance to lead impactful commercial projects in a high-profileenvironment