B2B Acquisition Manager

ACENSI is looking for a B2B Acquisition Manager for one of their clients based in Brussels :

Mission/purpose

She/he is responsible for developing and executing effective go-to-market strategies, campaign designs, value propositions, and sales enablement initiatives that attract, convert, and retain new business customers across the SME and Enterprise segments.

Leading a multidisciplinary team of 2 Customer Value Proposition Managers, 1 Commercial Content Creator, and 1 Channel Marketeer, the Team Leader ensures the delivery of impactful acquisition programs aligned with the company’s strategic priorities and the client's brand promise.

Key responsibility areas

1. Team Leadership & Coordination

• Lead, coach, and develop a team of four marketing professionals (CVP Managers, Content Creator, Channel Marketeer).

• Establish clear priorities, structured planning, and consistent follow-up on deliverables.

• Set measurable objectives and foster a culture of accountability, quality, and continuous improvement.

• Ensure strong collaboration with the CVM subteam, portfolio management, brand, campaigning, web & digital, training, and sales teams for seamless go-to-market execution.

2. Go-to-Market Planning & Execution

• Translate business priorities and segment insights into actionable, time-bound goto-market plans.

• Oversee the timely and consistent execution of multi-channel marketing

campaigns.

• Identify and implement structural improvements to enhance campaign

effectiveness (digital domains, lead generation flow, sales funnel, etc.).

• Work closely with product marketing and sales to develop offers and messaging

that resonate with target audiences (SoHo, SMA, CMA/LNA).

• Ensure full alignment with the client's Go-to-Market framework

“Accelerating Digital Success” and its corresponding Deviltime Framework.

• Track, analyze, and optimize campaign performance through data-driven insights.

• Promote a test-and-learn mindset to continuously improve marketing ROI, in close

collaboration with the B2B Communication team.

3. Proposition & Content Development

• Supervise the creation of strong, customer-centric value propositions addressing client challenges in connectivity, ICT, cloud, and cybersecurity.

• Guarantee the availability of qualitative, consistent, and relevant sales support materials.

• Ensure strong adoption of commercial storylines across all sales teams.

4. Channel Marketing & Commercial Content

• Define, defend, and manage the A&P marketing budget.

• Build and maintain a yearly content and event calendar ensuring high execution quality and ROI.

• Ensure timely deployment of impactful sales incentive programs.

• Streamline internal communication within the EBU through newsletters, internal events, and ad hoc initiatives.

• Enable commercial encounters via effective sales enablement tools and continuously evaluate their impact.

• Maintain and improve a clear framework for sales communication.

• Safeguard knowledge management processes for both new and existing

commercial offers.

5. Cross-Functional Collaboration

• Align acquisition efforts with retention and CVM strategies to ensure a seamless customer journey.

• Collaborate closely with internal teams (digital, process, communication, CBU shared services, and sales) to optimize lead flow and conversion.

• Represent the acquisition stream in go-to-market strategy discussions and planning sessions.

• Report on acquisition performance, key insights, and improvement initiatives to senior management.

• Maintain close alignment with the Head of GTM and Segment Marketing on strategy and execution.

Financial responsibility

Manage commercial timeline

• Oversee 250-500K A&P investment

Specific expertise

• Deep understanding of B2B buyer journeys and acquisition drivers.

• Strong project and stakeholder management capabilities.

• Analytical and data-driven approach to performance tracking and decision-making.

• Excellent communication and presentation skills.

• Fluency in English and Dutch and/or French

Specific training & experience:

• Master’s degree in Marketing, Business, or a related field, or equivalent professional experience.

• Minimum 5 years of B2B marketing experience; first team leadership or coordination experience preferred.

• Proven expertise in go-to-market strategy, demand generation, or segment marketing within telecom, ICT, or technology industries.