The Role As our Assistant Marketing Manager, you will be the guardian of our brand and the voice of our characters. Your mission is to drive foot traffic, manage high-stakes IP partnerships, and create \"wow\" moments for thousands of families every month. Key Responsibilities IP Brand Guardianship: Act as the primary liaison with global licensors, ensuring every social post, flyer, and in-park mural meets strict brand guidelines. Strategic Campaigns: Develop and execute a 12-month integrated marketing calendar aligned with school holidays and IP anniversaries. Digital Storytelling: Lead our social media strategy, creating vibrant content that captures the magic of character meet-and-greets and themed play. Local Partnerships: Build relationships with local schools, community groups, and influencers to drive group bookings and seasonal event attendance. Data-Driven Growth: Monitor KPIs like ticket conversion rates and average guest spend to continuously optimize marketing spend. Who You Are The Pro: You have 3+ years of marketing experience, ideally within the attractions, entertainment, or retail sectors. The Negotiator: You are comfortable managing complex stakeholder relationships and navigating licensing approvals. The Creative: You can write compelling copy and have a sharp eye for visual design. The Strategist: You are a data-driven decision-maker who can manage a budget with precision.