Senior Public Relations Manager

DataWalk
is a high-tech software product company that brings the next level of technology to the world through a patent-based hybrid graph analytical platform. Our system is used by US Departments, Intelligence Agencies, and top Fortune500 companies to combat money laundering, fraud, human trafficking, terrorism or organized crime. If you are interested in making the world a safer place and leverage a unique business opportunity of scaling a Palantir alternative in the hottest market of analytics, please read further.

We are seeking a high-caliber
Senior Public Relations Manager
to lead and scale our public relations and strategic communications across Europe (priority), the US, and Canada. This is not a \"typical\" PR role focused solely on relationship management; we are looking for a strategic professional who deeply understands business objectives and can define targeted approaches to reach them.

You will be responsible for building DataWalk's visibility and narrative in two strategic segments:

• Public Sector B2G (Priority 1): Law enforcement, intelligence, and defense.
• Commercial B2B (Priority 2): Financial crime and banking.

Responsibilities:

Strategic Communications & Positioning

• Business-Driven PR: Define and execute a PR strategy that aligns directly with Go-To-Market (GTM) priorities for the government and banking sectors.
• Narrative Development: Architect consistent product narratives that translate complex AI and graph analytics into clear, value-driven business messaging.
• Content Leadership: Shift from tactical coordination to strategic ownership, actively defining target audiences, key messaging, and distribution strategies.
• Public Affairs Support: While secondary to PR, provide strategic counsel on Public Affairs and capitalize on high-impact opportunities as they arise.

Media & Analyst Relations

• Relationship Management: Cultivate and maintain relationships with top-tier business, technology, and vertical-specific media (Finance, Security, Defense, Data).
• Content Development: Oversee the production of press releases, executive interviews, bylined articles, case studies, and visionary thought leadership.
• Analyst Influence: Drive analyst and influencer visibility in close collaboration with Product Marketing and the executive leadership team.

Agency & Executive Management

• Agency Oversight: Select, onboard, and lead regional PR agencies, ensuring they exceed rigorous KPIs and deliver high-caliber results.
• Executive Enablement: Coach and prepare senior leadership for high-stakes media engagements, keynote presentations, and strategic events.

Requirements:

• Experience: Minimum 10 years of experience
  in public relations, specifically within an IT/software vendor environment
  ; candidates with only agency-side experience will not be considered.
• Strategic Mindset: Proven ability to align PR activities with business objectives and strategic positioning, as opposed to merely managing tactical processes.
• Market Expertise:
  B2G (Law Enforcement, Defense, or Intelligence) sectors
  .
• Technical Fluency: Ability to translate complex technology (AI, analytics) into compelling narratives that resonate with business leaders.
• Geographic Reach: Demonstrated experience operating across both European and North American markets.
• Language: Full professional proficiency in written and spoken English.
• Location: BeNeLux region.

We offer:

• Direct impact on the global expansion of the fast growing investigative analytics company with global ambitions.
• A competitive commission structure and access to professional development tools.
• Growth opportunities in a dedicated and passionate team of professionals.
• A challenging and inspiring environment.
• Work remotely in a flexible, independent work environment.