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Growth lead


About BloomUp
BloomUp is a fast-growing Belgian startup on a mission to make mental wellbeing accessible to everyone. We connect employees to their psychologists and coaches offering confidential, stigma-free support and we help people grow resilience through digital, guided wellbeing journeys.
We're a team of 8 passionate Bloomies driven by one purpose:
We enable people to flourish by making mental wellbeing truly accessible.
Our culture is built on:
support and safety
authenticity and inclusion
openness and vulnerability
curiosity and learning
pragmatism and meaningful impact
If you're looking for a warm, human team that cares deeply about purpose and people, you'll feel at home here.
Your Role: Growth Lead (Belgium)
BloomUp already has:
a validated ICP (200+ employees)
strong demand signals
a working growth engine
a clear marketing & GTM strategy
Now, we're looking for a mission-driven commercial leader to step in, take full ownership, and accelerate BloomUp's growth in Belgium.
What you will do
1.Drive Demand & Grow the Funnel
Lead multi-channel demand generation: webinars, HR events, partnerships, content, website, email campaigns, ads,…
Translate insights into campaigns that attract HR, prevention advisors, and leadership profiles.
Ensure a healthy, consistent flow of new SQLs, both new and returning.
2. Improve & Scale What Already Works
Refine acquisition flows using website, CRM, socials, outbound sequences and analytics.
Strengthen our presence through LinkedIn, newsletters, and thought leadership content.
Experiment, measure, repeat. Always learning, always optimizing.
3. Collaborate Across the Acquisition Circle
Work closely with sales, customer success, and partners to build aligned growth plays.
Coordinate content and design assets (Figma/Canva) with internal stakeholders.
Bridge brand, content, and performance into one coherent growth engine.
4. Lay the Foundation for Future Scale
Build upon the current systems and knowledge base that will support a full growth team.
Improve processes for ads, SEO, partnerships, website optimization, and outbound.
Prepare to grow into a CMO/leadership role over the next few years.
Who You Are
You're a creative problem-solver with an analytical edge.
You love building and improving.
You thrive in environments where impact is visible and meaningful.
You'll thrive here if you're…
Passionate about mental wellbeing and its impact on organizations
A strategic doer, you think in systems but act quickly
Curious, structured, and eager to experiment
A strong communicator, both internally and externally
Comfortable working across channels and tools
Collaborative, warm, and motivated by team success
Ready to grow toward people leadership in the years to come
What we're looking for3–5 years of experience in growth, acquisition, or B2B marketing (SaaS or HR/health context is a plus).
Strong understanding of marketing funnels and SQL generation
Strong communication, storytelling, and negotiation skills.
Experience with a variety of marketing and sales-tools (CRMs, CMS, GMT-tools, AI, Ads, design tools, automation tools)
Dutch, comfortable English (French is a big plus)
Based in Belgium, available 2–3 days/week in our Antwerp office (open to hybrid)
What We Offer
A role with purpose, ownership, and real-world impact. You'll hear firsthand how BloomUp changes lives and help bring that impact to thousands more employees.
You'll enjoy:
A commercial role with real ownership and impact.
A clear growth path to leading your own team in the coming years.
Competitive salary (~5500 EUR) with meaningful equity upside.
Full-time contract with attractive benefits (meal/eco vouchers, internet allowance…).
BloomUp-based and collective bonus system.
Unlimited paid leave (min. 20 days).
Unlimited access to BloomUp for your own wellbeing.
A fully transparant - teal oriented - organisation
A warm, caring, human team culture.
Hybrid work (Antwerp 2–3 days/week, remote openness).
Our Hiring Process
Simple, human, and built on honest connection:
Conversation with Benjamin (Growth Lead — 45 min)
Conversation with Clovis (Founder & CEO — 45 min)
On-site assignment (2h30)
Meeting the team + lunch (2–4 hours)
Offer & contracting
Help make mental wellbeing accessible for everyone
If this mission resonates and you want to accelerate something meaningful we'd love to meet you.

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