Country Manager/Sales Team Leader

Location: BENELUX (travel across the region; optionally France)
Language: French, Dutch, English
Department: Sales
Segment: Automotive SMB (car dealerships)
Seniority: Senior / Lead
Reports to: CEO / CRO

About the role

We are looking for a sales-first Country Manager to own revenue growth in BENELUX. This role is built for a leader who loves outbound acquisition, understands that success is driven by volume, consistency and smart experimentation, and can manage a team that delivers predictable pipeline and strong revenue outcomes.

You will take full ownership of our growth with a focus on outbound motion in the region - shaping strategy, testing ICPs, refining messaging, optimizing conversion rates across the funnel and leading a team that loves to win. Our customers range from small independent dealers to larger groups formed through consolidation, so you must be able to speak credibly with decision-makers at any dealership size. This role blends leadership, hands-on sales, mentoring and a deep understanding of the customer.

In addition to leading sales, you will be the local captain for our BENELUX office, ensuring day-to-day operations run smoothly so the team can focus on selling. The priority is clear: sales must win.

What you will do

Sales leadership and growth (primary focus)

● Design, execute and iterate outbound strategies, cadences and messaging that break through the noise.

● Experiment with ICPs, value propositions and outreach formats to identify what converts best.

● Take full ownership of the funnel: pipeline creation, conversion rates, forecasting and performance reporting.

● Lead by example with a hands-on approach, especially in the early months, to deeply understand the product, the customer and the motion.

● Hire, mentor and develop the local sales team (SDRs/AEs/CSMs) and create a strong, motivating team vibe that drives performance and resilience.

● Foster a culture of discipline, consistency and positive energy where outbound becomes both a science and a game.

● Work closely with customers, listen to their needs and bring structured feedback back to the product team.

● Own the local Customer Success agenda: onboarding, adoption, renewals and customer health, with a clear focus on reducing churn.

● Track retention and churn drivers, set up proactive playbooks and run regular account health reviews with the team.

● Increase average deal size by expanding existing accounts - generate multi-stream opportunities, cross-sell additional streams/modules and drive upsells where it creates customer value.

● Build account plans for key dealer groups and consolidation-led networks, aligning stakeholders and growth paths across the customer lifecycle.

● Collaborate tightly with marketing, product and operations to ensure the revenue engine runs smoothly and scales.

● Represent the company in the market: events, partnerships and local ecosystem relationships (dealers, groups, software partners).

● Maintain strong personal performance while enabling others to achieve their best results.

Country management and office operations (supporting focus)

● Be the local point of contact for BENELUX operations and ensure the office runs smoothly day to day (tools, facilities, suppliers, basic admin).

● Support onboarding and enablement for new local hires so they become productive fast.

● Coordinate with HQ on HR, finance, legal and internal processes (expense approvals, contracts workflow, local compliance where relevant).

● Spot operational bottlenecks that slow down sales and proactively fix them or escalate them to the right owners.

Who you are

● You thrive in outbound acquisition and know that success is built on volume, consistency and smart testing.

● You love the process as much as the results and you know how to make outbound fun for the whole team.

● You understand funnels, metrics and conversion optimization and can translate insights into practical action.

● You are a natural mentor who elevates people, builds confidence and creates a team atmosphere where everyone wants to win.

● You have hands-on experience in automotive - you have worked with car salespeople, stock managers and dealers, and you understand how dealerships operate and make decisions.

● You are goal-driven and proactive: you roll up your sleeves, especially at the beginning, to build and secure strong pipeline.

● You listen to customers and know how to channel insights back into the product to improve sales effectiveness.

● You are comfortable owning a territory: targets, forecasting, hiring decisions and prioritization.

● You can keep daily office operations under control without losing focus on sales outcomes.

● You are hungry for growth, revenue and commissions and want to be part of a team that scales across markets.

We are looking for

● Proven track record in B2B sales (ideally SaaS) with strong outbound results.

● Experience leading and coaching a sales team (or acting as a player-coach).

● Hands-on ability to build outbound infrastructure: cadences, messaging, scripts, KPI dashboards and feedback loops.

● Experience selling to SMB customers; automotive or dealership exposure is a plus.

● Comfortable working in a fast-moving environment and iterating quickly based on data and customer feedback.

What we offer

● A portfolio of advanced, data-rich and AI-powered products with a clear USP.

● Full support from product and operations because our priority is clear: sales must win.

● Lightning-fast product development: client requests get top priority and we only build what drives impact.

● Exceptional market position in Belgium with relationships covering ~80% of dealerships - many conversations start warm.

● Top sales compensation in the company with no cap on commissions.

● A fast-growing environment with expansion across existing and new markets in Europe.

● A culture that rewards ambition, ownership and a hunger for revenue.

Job Types: Full-time, Permanent contract

Pay: €4.500,00 - €6.000,00 per month