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Digital Copywriter SEO/GEO


Your Role:
Develop and implement SEO and GEO best practices, creating a yearly roadmap aligned with company strategy, customer needs, and search opportunities.
Write engaging, audience-focused digital content, ensuring alignment with SEO/GEO and UX guidelines.
Collaborate with Copywriters, Product Managers, and Legal Experts to align SEO/GEO opportunities with business priorities and compliance requirements, optimizing visibility in search results—including AI-powered searches.
Partner with Digital Analysts to measure performance impact and ROI, analyzing SEO/GEO KPIs and providing actionable insights and recommendations to stakeholders.
Work closely with IT to implement technical SEO/GEO requirements.
Share SEO/GEO knowledge and best practices with the Digital Team and other Copywriters to foster continuous improvement.
Profile:
Minimum 5 years of experience as a digital copywriter.
French, fluent in English; basic understanding of Dutch is required.
Analytical mindset with a balance of strategic thinking and hands-on execution.
Excellent time management skills with the ability to work independently.
Outstanding interpersonal and communication skills, capable of aligning multiple stakeholders and driving content priorities.
Strong knowledge of local SEO (GEO) best practices.
Hands-on experience with GA4 and keyword research tools.
Previous experience in e-commerce or (financial) services is a strong plus.
Exceptional writing skills, adaptable to various audiences and channels.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing
Industries
Business Consulting and Services

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