Context We are looking for a Project Manager to lead a new strategic customer loyalty initiative within the retail sector, including the development of a web platform and a mobile application. The role is strongly business- and marketing-oriented, with a focus on customer engagement, Omnichannel experience, and value creation. Mission Manage digital projects related to customer loyalty and retail marketing Drive projects end-to-end: ideation, planning, execution, go-live, and follow-up Ensure delivery on scope, timeline, budget, and quality Coordinate marketing, business, IT, and external partners Manage risks, changes, and dependencies Lead testing phases and user acceptance with business teams Ensure alignment with PMO standards and governance Customer & Marketing Focus Translate retail marketing and loyalty strategies into digital solutions Work on customer journeys, Omnichannel engagement, and mobile usage Actively propose improvements to enhance customer experience and retention Profile 5+ years of experience in digital or IT project management Strong experience in retail digital projects (web and mobile) Background in customer loyalty, CRM, or marketing platforms Familiar with Agile methodologies and modern digital ecosystems Excellent communication and stakeholder management skills Proactive, customer-centric, and results-oriented mindset