Social Media Manager

Social Media Manager (Founder + B2B Brand)

Rate: $100USD a week for 5 hours

About the Role

We're looking for a sharp, highly organised Social Media Manager to own and execute the day-to-day social presence of our B2B, including the public voice of our founder.

This role sits at the intersection of founder-led thought leadership and B2B positioning. You'll turn ideas, research, conversations, and real-world experience into high-quality social content that builds credibility, reach, and long-term brand value with a professional, decision-maker audience.

You'll work closely with the founder and internal team to translate opinions, conference talks, research, and product insight into clear, compelling social content — while ensuring the founder's voice and the company's B2B positioning stay aligned and mutually reinforcing.

This is an execution-heavy role for someone who understands how B2B brands grow through trust, authority, and consistency, not hype — and how founder brands amplify that when done well.

What You'll Be Doing

1. Founder & B2B Social Media Management

• Own the day-to-day management of social media across:
• Founder personal brand (primarily LinkedIn and Instagram)
• Company B2B social presence (primarily LinkedIn and YouTube)
• Translate voice notes, Looms, calls, research, and rough ideas into polished posts
• Maintain a consistent posting cadence and shared content calendar
• Ensure tone, positioning, and messaging stay aligned across founder and business channels
• Keep content grounded in B2B relevance, credibility, and insight

2. Content Creation & Publishing

• Write clear, engaging posts that reflect authority, insight, and experience in a B2B context
• Repurpose long-form content (talks, blogs, interviews, research, product insights) into short-form social content
• Shape content differently depending on channel:
• Founder posts → opinion, leadership perspective, industry insight
• Business posts → clarity, credibility, positioning, proof
• Coordinate visuals (simple carousels, graphics, thumbnails) with designers when needed
• Schedule and publish content accurately and on time

3. Engagement & Presence

• Monitor comments and surface high-value conversations or responses
• Flag opportunities for:
• Thought-leadership follow-ups
• Podcast, panel, or speaking invites
• B2B partnerships, sales, or collaboration opportunities
• Keep the founder informed of what's resonating with a B2B audience and where to double down

4. Performance & Iteration

• Track core performance metrics (reach, engagement, saves, profile growth)
• Identify patterns in high-performing content across founder vs. business posts
• Continuously refine formats, hooks, and angles based on what works

Who You Are

• Proven experience managing founder-led or personal brands, ideally in a B2B environment
• Strong social copywriting skills — concise, clear, and credibility-driven
• Highly organised and reliable; you execute without being chased
• Comfortable working directly with a founder/CEO and handling nuanced or sensitive ideas
• Strong understanding of LinkedIn as a B2B platform
• Able to turn rough input into clean output quickly

Bonus (Not Required)

• Experience in B2B SaaS, SEO, digital marketing, or tech-driven industries
• Familiarity with content repurposing workflows
• Light design sense — knowing what will and won't work visually

Why This Role Is Different

• You're shaping a real founder voice inside a serious B2B, not posting generic brand content
• Direct access to leadership and decision-making