Product Marketing Manager

About the Company

The Product Marketing Manager plays a key role in positioning AVIOBOOK’s products effectively in the market, ensuring clear and compelling messaging, and supporting sales efforts. This role also acts as a bridge between Product Management, Marketing, and Communications, ensuring alignment across teams while maintaining a strong connection with external stakeholders.

Additionally, this position will place a stronger emphasis on market research, consumer behavior analysis, and competitive intelligence, helping AVIOBOOK make informed strategic decisions.

About the Role

Market Research & Competitive Intelligence:

• Lead qualitative and quantitative research efforts to gather insights on customer needs, industry trends, and competitor positioning.
• Ensure that findings are accessible and effectively distributed to Product Managers for decision-making.

Go-to-Market Strategies & Sales Enablement:

• Develop and execute Go-to-Market (GTM) strategies for new products and features, ensuring alignment across Product, Sales, and Customer Success teams.
• Support Sales by creating sales enablement materials (pitch decks, playbooks, battle cards, training content) to help them effectively communicate the value proposition to customers.
• Ensure a proactive marketing approach, working with teams before product launches to build anticipation and market readiness.
• Collaborate with Product Managers to refine product positioning and ensure a seamless user experience.

Thought Leadership & External Representation:

• Represent AVIOBOOK at industry events, conferences, and customer meetings, strengthening brand presence and gathering insights from the field.
• Provide input on product positioning and work closely with leadership to refine strategy.

Responsibilities

• Strong analytical skills, with experience in market research and competitive analysis.
• Ability to translate market insights into actionable strategies for product development and marketing.
• Strong collaboration skills, with experience working across Product, Sales, Marketing, and Communications teams.
• Experience in sales enablement, including creating training materials and sales support assets.
• Experience with Salesforce Marketing Cloud is a plus.

Required Skills

• Strong analytical skills, with experience in market research and competitive analysis.
• Ability to translate market insights into actionable strategies for product development and marketing.
• Strong collaboration skills, with experience working across Product, Sales, Marketing, and Communications teams.
• Experience in sales enablement, including creating training materials and sales support assets.

Preferred Skills

• Experience with Salesforce Marketing Cloud is a plus.

Equal Opportunity Statement

AVIOBOOK is an equal opportunity employer. We are committed to fostering an inclusive and fair workplace for all.