Performance Marketing Specialist

About Whale

At Whale, we help fast-growing teams turn scattered knowledge into scalable systems. Our AI-powered platform captures processes, trains employees, and delivers instant answers — so teams can onboard faster, work smarter, and scale with confidence.

We've reached 1,000+ customers and are entering a new stage of growth. To fuel this momentum, we're looking for a
Performance Marketing Specialist
who owns paid acquisition end-to-end, moves fast, and uses AI to work smarter.

What You'll Own

• Paid Advertising (Your Core Focus):
  Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta – from strategy to execution to optimization
• Campaign Strategy:
  Build targeting strategies, audience segmentation, and bid management that drive qualified leads
• Ad Creative & Copy:
  Write high-converting ad copy and brief freelancers/designers for creative production
• Testing & Optimization:
  Run structured A/B tests on audiences, ad variants, and conversion paths
• Performance Analysis:
  Build dashboards, track attribution, and report weekly on what's working
• Landing Page Optimization:
  Collaborate on landing page tests to improve conversion
• AI-First Execution:
  Use AI tools to accelerate copy creation, analysis, reporting, and creative briefs

What We're Looking For

• 3+ years
  in performance marketing or paid advertising in B2B SaaS
• Proven track record
  managing paid campaigns that delivered measurable leads or pipeline growth
• Platform expertise
  in Google Ads, LinkedIn Ads, and Meta – you know these inside out
• Strong copywriting skills
  for ads and landing pages
• AI-first mindset
  – you ask \"how can AI help me do this faster?\" before doing it manually
• Data-driven approach
  – comfortable with A/B testing, CRO, and performance analytics
• Comfortable briefing creatives
  – you don't need to be a designer, but you know what makes ads convert
• Self-starter
  who thrives with autonomy in a fast-paced scale-up environment
• You know your way around HubSpot

What You'll Get

• Full health coverage via Alan
  .
• All the tools you need
  to do your best work, hassle free.
• A healthy, flexible work environment
  that supports work-life balance.
• A caring, ambitious team
  that has your back.
• Pool table & free soup on Wednesdays
• A Hybrid working mode
  l, where you spend 3 days in office.
• Autonomy
  to own paid acquisition and experiment with cutting-edge AI tools
• Clear opportunities to grow within your role as Whale scales.
• Work closely with a small, high-performing international team that values speed, impact, and collaboration.
• Opportunity to shape the growth engine of a scaling European SaaS company.

Our Core Values

At Whale, we don't believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.

Here's what that means:

Agility
is in our DNA: we move fast, iterate quickly, and stay focused on creating value.

We believe in
simplicity with depth
: every interaction should be easy without sacrificing quality.

We
own the ship
: we take initiative, act with autonomy, and lead even through ambiguity.

We
challenge, then unite
: diverse perspectives make us stronger, and once aligned, we move as one.

Above all, we are
humble and honest
: we respect each other, give feedback with care, and keep it real.