Freelance Mission

Mission: fulltime or 4/5

Location: Brussels

Sector: Banking

Period: ASAP untill 31/12/2026

Description of the freelance assignment:

• You monitor the latest trends & evolutions on the market at level of Marketing & Communications (evolutions in client needs & expectations, technical evolutions, changes in the competitive landscape, ...) and analyze their impact and linked opportunities for our client's Retail Individuals approach. You support & feed the squads with these strategic insights.

• Together with the Cluster Lead you are responsible for the development and implementation of the Marketing & Communications strategy; including the definition & follow-up of clear objectives and KPIs for the cluster.

• You closely work together with the other Marketing & Communications strategists to contribute to the creation & implementation of the global marketing & communication strategy for the bank; ensuring that the different cluster strategies seamlessly connect.

• You are able to identify new strategic marketing & communications opportunities that could help the bank to reach the defined long-term objectives

• You monitor the realization of the cluster strategy, and report on it towards senior management. You adjust your strategy when necessary.

• You turn high-level opportunities into concrete/ mature projects.

• You contribute to the development of a multi-year and annual Marketing & Communications segment & cluster plan, while ensuring follow-up and realization of objectives & key results.

• You communicate the strategy & plan to the different stakeholders (Strategy team, Sales, Tribes, ...) in a compelling way and ensure alignment on strategic priorities for the cluster across all involved stakeholders.

• You inspire employees throughout the bank regarding Marketing & Communications.

• You represent Marketing & Communications in strategic projects of the segment.

Profile:

• Very good knowledge Dutch, French and English

• Master degree in Strategy/ Marketing / Communications

• Minimum 5 years of relevant experience

• Strong analytical skills and organizational insight

• Good knowledge of presentation & communication techniques & tools

• Profound knowledge of business case development

• Profound expertise in MS Office

• Profound knowledge of Marketing & communications domain

• Proven experience in strategy development & implementation within Marketing & Communications

• Experience in developing innovative solutions and formulating advice that serves as input for the Marketing & Communications cluster strategy.

• Know how to turn high-level ideas into concrete/ mature projects.

• Advanced project management skills

• Basic knowledge of Agile principles

• Asset: Experience in Banking/ Knowledge of the Retail Individuals segment & the domains Daily banking/ Lending / Protect, including view on market and competitive landscape