Customer Lifecycle Expert

In this role, you will be responsible for Customer Lifecycle Management for a specific segment of customers and/or particular stages of the lifecycle. You will develop and execute action and campaign plans to support active customer base management, focusing both on value (revenues generation or protection) and volumes (churn reduction or gross adds acceleration).

Your main responsibilities:

• Define global customer strategy for a given segment of customers or a specific step of lifecycle in line with corporate strategy & business objectives
• Translate strategy into consistent action / campaign plan (pro-active, reactive) in collaboration with CJ Expert, evaluate performance, report and optimize
• Coordinate & deliver plan with all involved parties
• Act as a SPOC for all requests of actions on given segment of customer and challenge the requests based on defined strategy, expertise and segment insights
• Contribute to budget forecasts and responsible use of resources in given scope
• Contribute to projects aimed at improving direct marketing performance
• Define action plan to meet business objectives including target, communication objectives, media mix, CTA and end to end customer journey with involved stakeholders

Your profile:

• Degree in Management, Marketing or Communication, or related
• Minimum of 5 years of relevant professional experience, including 1-2 years of exposure to marketing
• Previous experience in campaign development in a plus
• Ability to develop and implement an action plan in response to a business issue
• Excellent communication skills
• Capacity to convince and federate stakeholders around given initiative
• Capacity to drive a project team to deliver actions/campaigns
• Fluent English and French or Dutch

We offer:

You will make the difference in this highly innovative vibe. As a result, you will develop your full potential by working with highly skilled colleagues and through continuous training. Moreover, you can count on a highly competitive and versatile compensation (market competitive salary, company car or legal mobility budget, homeworking and net allowance, performance bonus, meal vouchers) and benefits package.

Inspired? Please send us your resume and we will rapidly get back to you to invite you for further interviews.