Revenue Marketing Lead (ABM)

Are you excited about building go-to-market engines in high-impact environments? Do you want your work to make a real difference in patient care?

At Relu, we’re looking for a senior, hands-on revenue marketer to personally build and run our ABM-driven pipeline engine. This is an individual contributor role with direct ownership of pipeline creation.

🤖 Relu: Improving Dentistry with AI

Relu is an AI scale-up based in Leuven that is transforming dentistry through automated dental design services.

Dental labs are under pressure:

• A growing shortage of skilled digital technicians
• Rising demand for fast, patient-specific dental care

Our mission is to automate the repetitive and time-consuming parts of dental CAD design, so:

• Labs scale without adding headcount
• Dentists deliver care faster
• Patients get timely, high-quality treatment

Thousands of dental professionals already rely on Relu, a number that keeps growing.

🎯 Your Role: Own the Pipeline

You own turning a finite list of dental labs into a predictable pipeline. This is an account-based role, not a lead-gen role. Success is measured in activated accounts, meetings, and conversion efficiency.

🛠️ What you'll do:

Account-Based Marketing (ABM)

• Own ABM for ~10,000 dental labs in EU & US
• Build, segment, and prioritize account lists by lab type, maturity, and persona
• Adapt messaging per segment and decision-maker

Outbound Execution

• Design, run, and iterate outbound campaigns via e-mail / ads / socials
• Experiment aggressively, scale what works, kill what doesn’t
• Collaborate closely with sales on targeting and sequencing

Inbound Conversion Optimization

• Increase trust and conversion across inbound touchpoints
• Draft case studies, custom landing pages, and proof-driven content
• Leverage KOL networks to signal social proof

Pipeline Ownership & Measurement

• Own the funnel from account → SQL → Meeting
• Track conversion rates and cost per conversion
• Use data to decide what to double down on next

🧩 What we're looking for:

• 2+ years of technical experience with CRM-driven ABM 💬
• 2+ years of commercial ownership: you feel pipeline gaps personally 💰
• Strong bias to action: ship fast, iterate weekly, learn in public ⏩
• Tight alignment with sales: incorporate objections into messaging continuously
• Intellectual honesty: you know when something isn’t working, and act on it
• Experience in medtech (or other trust-based B2B buying environments)
• Excellent English writing and positioning skills, adaptable per customer segment
• Regular presence in our Leuven office (Work authorisation for Belgium required 🇧🇪)

🧰 Our Commercial Stack:

• Outbound: Hubspot, Clay, Reply
• Inbound: Hubspot, Webflow, Intercom

🌱 Why Relu?

• A driven, low-ego team that enjoys building together
• Flexible working hours and remote flexibility
• Real ownership in a fast-scaling AI company
• Direct exposure to cutting-edge AI in healthcare
• A bright office near Leuven station, Vaartkom, and major bike highways
• Team lunches, walks, great coffee, and a strong team culture
• Competitive salary package with attractive benefits

Ready to build a predictable GTM engine and shape the future of AI in dentistry?

👉 Let’s talk.