Field Sales Manager

Field Sales Manager – Travel Retail (Luxury & Premium)

Your Mission

As a Field Sales Manager, you are the ambassador of premium brands and of operational excellence in the field. You supervise a team of Sales Advisors and Brand Animators within Travel Retail. Responsible for driving commercial performance, motivating teams, ensuring flawless in-store execution, and embodying luxury values, you maintain excellent communication with internal teams, partners such as Lagardère, and our clients, for whom you act as a key point of contact.

Your Responsibilities

1. Field Management & Team Motivation

• Ensure a full onboarding process for new joiners: presenting candidates to Lagardère, training new team members, and accompanying them on their first day in the field together with our field coaches.

• Manage, coach, and support the team of Beauty Consultants, Brand Ambassadors, and specialised sales staff.

• Coordinate the implementation of podiums (photos, client feedback, gifts, etc.) and provide solutions to operational issues encountered.

• Act as a close and accessible point of reference through a strong presence in the field to supervise teams (at Brussels Airport/Zaventem and Charleroi Airport).

• Motivate and energise teams to help them reach their targets, acting as a role model and driving a positive, engaged dynamic.

2. Driving Commercial Performance

• Monitor KPIs closely: daily sales, regular reporting from the teams to the clients, planogram compliance, and professional behaviour on the shop floor.

• Identify growth levers and implement targeted action plans.

• Highlight individual performance and set up personalised development plans.

• Reward top performers each month and foster a positive, demanding, and recognition-based management culture.

3. Communication & Coordination

• Ensure seamless daily communication between teams, the office, clients, and Lagardère.

• Guarantee effective reporting from the field to the office: feedback, competition insights, trends, incidents.

• Work hand-in-hand with office teams (HR, logistics, training, planning...) and be present at the office once a week (Namur).

Your Profile

• You have proven experience in commercial animation, ideally in selective perfumery and cosmetics.

• You have a successful track record in supervising field teams in retail or travel retail.

• A natural leader, you possess excellent interpersonal and communication skills.

• You are passionate about luxury environments: selective perfumery, premium spirits, fine confectionery.

• You are fluent in Dutch, French, and English.

• You are willing to travel across different zones: 3 days at Zaventem, 1 day in Charleroi, and 1 day at the office in Namur.

What We Offer

• A strategic and stimulating role: you will be at the heart of commercial activation for prestigious brands in an international and rapidly evolving environment.
• Real impact: you will lead a motivated team that relies on you to guide their growth and development.
• A premium work environment: full immersion in the luxury universe, direct interaction with renowned clients and high-level partners.
• Autonomy and responsibility: you manage your scope with real decision-making capacity while benefiting from head office support.
• A permanent contract with an attractive package: salary and benefits aligned with your experience.