Growth Manager

Universal Music Belgium is looking for a Growth Manager to join the Marketing & Sales team.

As a Growth Manager, you are the engine behind our online growth. You are a hybrid talent who bridges data, technology, and commerce. You work closely with the Physical Sales Manager and the Data & Performance team on the strategy, development, and management across the entire digital spectrum: from attracting new customers through paid advertising to maximizing customer lifetime value via CRM and improving conversion on our e-commerce platform, Musicstation.be.

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Your Responsibilities

E-commerce:

• You analyze the performance of our webshop (Shopify) and proactively identify opportunities to improve the user experience and conversion rates.
• You manage product launches and online promotions from A to Z.
• You help keep our online store up to date.
• You implement Conversion Rate Optimization (CRO) strategies to continuously improve onsite performance and maximize conversions.

CRM & Email Marketing:

• You are the owner of our CRM system and develop a strategy to increase customer loyalty and retention.
• You build and optimize automated email flows (welcome campaigns, abandoned cart, win-back flows, etc.).
• You segment our customer database for personalized and targeted campaigns.
• You analyze the results of your campaigns and make data-driven adjustments (open rates, CTR, conversions, LTV)

Paid Advertising & Customer Acquisition:

• You develop and manage paid advertising campaigns on channels such as Google Ads (Search, Shopping, YouTube), Meta Ads (Facebook, Instagram), and TikTok.
• You manage advertising budgets efficiently and continuously optimize for key KPIs such as ROAS (Return On Ad Spend) and CPA (Cost Per Acquisition).
• You experiment with new channels, audiences, and ad formats to accelerate our growth.
• You ensure seamless lead and conversion tracking with accurate tracking setups.

Data Analysis & Reporting:

• You are the expert in analytics and other analysis tools. You translate data into concrete insights and action plans.
• You build and maintain dashboards (e.g., in Looker Studio) to monitor campaign performance and overall e-commerce health.
• You report regularly to management on results and proactively propose improvements.

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Who We’re Looking For:

• You have at least 2–4 years of experience in a similar digital marketing role, preferably within an e-commerce or D2C environment.
• Data is your second language: You are analytically strong and make decisions based on numbers rather than gut feeling.
• You are familiar with the following tools: Meta Ads Manager, Google Ads, Analytics & Tag Manager, Google Looker Studio, Shopify, and Channable.
• You have a strong sales and growth mindset. You are commercially oriented, results-driven, and always think in terms of ROI.

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Our Offer:

• A varied role at the world leader in music-based entertainment
• A passionate team within the music industry
• A dynamic environment that supports personal development
• A market-competitive salary with additional benefits
• An inspiring office located at Gare Maritime, Brussels

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How to apply:

If all of this excites you, please don’t hesitate to send your cover letter and CV to info.belgium@umusic.com

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Working at Universal Music means that you accept our core values: fun, respect, teamwork, passionate about music and being open-minded.