Head of Sales (Hands-On Transformational Sales Leader)

Company Description

Keyware is one of Belgium’s leading providers of payment terminals and acquiring services.

We are entering a new and ambitious growth phase — transforming and rebranding our company to become the #2 player in Belgium, offering small businesses and merchants everything they need to get paid: terminals, acquiring, and integrated payment solutions.

We are looking for a hands-on and transformational Head of Sales to lead this next chapter. You’ll drive sales performance across three teams — Sales Flanders, Sales Wallonia, and Sales Backoffice/Partners — and play a pivotal role in shaping how we sell, lead, and grow.

Your Mission

Double our pace of new merchant acquisitions by reinventing how we sell — combining strong field presence, smart use of data, and sharp commercial execution.

Key Responsibilities

• Lead, coach, and grow three sales teams:
• Sales Flanders (5 reps + team lead)
• Sales Wallonia (4 reps + team lead)
• Sales Backoffice & Partners (2 people + team lead)
• Build a high-performance, accountable sales culture that balances in-person and remote selling.
• Coach and develop team leads and sales reps to raise commercial standards — from customer qualification to fast deal follow-up (average sales cycle <2 weeks).
• Drive growth in both net revenue and number of active merchants, while optimizing CAC and retention.
• Take ownership of sales operations and reporting — ensuring reliable visibility on pipeline, conversion, and performance.
• Design and launch partner & channel sales from scratch — exploring collaborations with trade associations, retail resellers, and accounting networks.
• Personally engage in major commercial opportunities and key negotiations when needed.
• Collaborate with marketing, product, and operations to ensure flawless lead-to-contract execution.
• Act as part of the leadership team, contributing to Keyware’s transformation and future growth story.

Your Profile

• Proven experience leading field sales teams in high-volume, low-ticket B2B markets (payments, telecom, utilities, or similar).
• Strong leadership and coaching abilities — able to energize a team and elevate performance.
• Bilingual Dutch/French, fluent in English for partner and supplier discussions.
• Hands-on, no-nonsense attitude — you don’t just manage, you make things happen.
• Commercially analytical — you understand how sales data links to business performance and use it to make decisions.
• Background or strong interest in merchant acquiring or POS/payments is a major plus.
• Thrives in a transforming environment — you prefer agility and impact over corporate complexity.
• Master’s degree or equivalent through experience required.

What We Offer

• A key leadership position reporting directly to the CEO, with high visibility and real influence on company performance.
• The opportunity to shape and scale the sales organization — its people, processes, and results.
• Competitive compensation depending on experience (employee or freelance/management company possible).
• Hybrid working model (Zaventem HQ, Aalst office, or home).
• The chance to join a company in full transformation — and help build the next major challenger brand in Belgian payments.

👉 Ready to help us shape the future? Apply now and be part of Keyware’s next chapter.