Senior Brand Manager

Key responsibilities:

Media & Data strategy development:

• Lead strategy development and holistic planning for a portfolio of brands and a range of target segments across online and offline media channels and in both HK and TW markets

Data-driven media innovation:

• Drive the media innovation agenda: identify testing opportunities, oversee the execution and scale up successful pilots. Understand relevant emerging technologies and solutions, and test them and bring them to life as appropriate. Lead the global and local learning agenda

• Continue to lead the data and programmatic capability development and take it to the next level.

Media Investment optimization:

• Oversee budget optimization and media analysis and guide the brands to define the right media budget allocation to achieve the best media results. Define and drive optimization programs.

• Identify media best practices and reapply to brands to improve media performances

Media performance measurement:

• Establish a framework for performance measurement including KPIs and benchmarks. Monitor in-campaign and post-campaign performance deliver both business and media objectives at the right cost.

Media & Data partnerships:

• Establish and maintain partnership with agencies, publishers, tech partners and data providers to execute marketing campaigns. Partner with Purchases on annual negotiations

Build Media & Digital capability:

• Build the capability across all the P&G brands present in Hong Kong & Taiwan via training and introducing appropriate agencies to the region.

Media stewardship and governance:

• Oversee and manage the processes related to directing, influencing or monitoring the actions of agencies to ensure business objectives are met in line with the contractual agreement and in a manner consistent with laws and P&G policies. Define the regional media proof of performance process in alignment with global guideline, execute risk-based governance, monitor compliance and address risks.

Qualifications Required:

• 3-10 years of experience in a corporate media role, with proven success in leading brand media strategy and campaign planning.

• Proven leadership experience in building and guiding core teams, focusing on self-learning in social and digital trends.

• Strong judgment in navigating complex social environments and driving innovation.

• Ability to influence and engage business leaders through data-driven insights and strategies.

• Excellent project execution skills, ensuring high-quality content delivery from concept to completion.

• Strong analytical skills with a focus on data-driven decision-making.

• Experience in agency management: engage and empower agencies to identify service improvement opportunities.

• Ability to build strong relationships across teams and with leadership.

• Agile mindset with a keen interest in consumer engagement.