Build and nurture strong relationships with key customers, including C-level stakeholders, understanding their business needs and delivering tailored value propositions. Take ownership of regional sales performance, consistently achieving or exceeding quota objectives. Collaborate with cross-functional teams (Product Management, R&D, Marketing) to deliver innovative solutions and support both pre- and post-sales activities. Proven track record in high-end capital equipment sales within the labels, packaging, or printing industry. Deep understanding of label manufacturing, workflow processes, and financial acumen. Strong project management skills and experience supporting both presales and post-sales activities. Excellent communication, teamwork, and relationship-building abilities. Minimum 2-3 years of product sales experience in a relevant specialty.