Global Product Research Specialist

Seniority Level: Mid-Senior Level

Dream big. Craft your legacy. Own your future.

AB InBev is seeking a Global Product Research Specialist for the Global Innovation & Technology Center (GITEC), in Belgium.

Who We Are

At AB InBev, we are brewing the world's most loved beers and building brands that bring people together. This is a place where ownership, ambition, and action thrive. We empower you to dream big, lead change, and turn bold ideas into real results.

GITEC — our Global Research & Development Center located at our headquarters in Leuven, Belgium — is at the heart of this mission. In this facility, over 120 specialists from more than 20 nationalities work together to pioneer innovation. Their impact goes far beyond Belgium: GITEC teams collaborate globally to develop breakthrough technologies, new products, and consumer-loved experiences.

This is who we are. This is where you can make a lasting impact. Come and own it

Purpose

As part of the Global Commercial R&D team, you lead the design of product research to gather proprietary insights about consumer usage & attitudes, preferences, and drivers of choice. You focus particularly on uncovering the critical technical features of products (liquid, pack, claims, benefits) that generate IP, unlock product superiority, and drive top-line growth.

Your scope centers on non-alcoholic functional beverages, with focus regions including North America, Europe, and Asia. You will explore research methodologies and product-space design to answer project objectives and research questions. You translate consumer feedback into proprietary insights that guide product developers and R&D teams — helping to prioritize our long-term innovation portfolio.

Key Accountabilities

• Design and execute research methodologies to assess and quantify perceived benefits and preferences of non-alcoholic functional beverages — both at first consumption and over repeated exposure.
• Design and execute product research methodologies to screen and select technologies and product innovations related to non-alcoholic functional beverages.
• Lead and execute research plans (qualitative & quantitative), covering product testing, claims testing, MVP evaluations, prototype tasting, and concept refinement. This includes briefing and supervising external research agencies and coordinating internal teams such as data scientists. Turn results into clear insights and simple, actionable recommendations.
• Lead the research to define consumer segments relevant to innovation projects and regions. Translate insights into recommendations that help prioritize projects and design winning products focused on the biggest opportunities.
• Translate competitive intelligence, category insights, taste segment intelligence, and trends into data-rich insights that support portfolio strategy and identify new opportunities.
• Consolidate insights and patterns, and share knowledge to maximize synergies and accelerate innovation and strategic project replication.
• Manage trainees and partner agency relationships.
• Build and leverage an external network in Sensory, Physiology, Nutrition, Psychology, Behavior, Semiotics, Applied Data Science, Design of Experiments, Product Science, and Product Research as needed.

Skills and Experience

• Master's or PhD in Consumer Behavior, Psychology, Food Science, Physiology, Nutrition, Applied Statistics, or Data Science
• 7–10+ years of experience in Product Research or Consumer/Product Science, with deep knowledge in Sensory, Nutrition, and/or Physiology
• Experience running long-duration research programs, in-home use tests, and qualitative research is highly valued
• Fluency in English (spoken/written); additional languages are an asset
• Experience with data collection & analytics tools (Eye Question, Fizz, Compusense, XLSTAT) is a plus
• Strong ownership mindset and customer orientation
• Excellent organizational, planning, and problem-solving skills with a pragmatic approach
• Strong interpersonal, leadership, and communication skills
• Demonstrated experience as a project leader with a proven track record of successful delivery
• Ability to simplify complexity, build compelling narratives, and provide clear options and recommendations considering cost, time, and quality
• Agile, collaborative working style
• Comfortable working in an environment where priorities and timelines shift frequently
• Willingness to travel

What We Offer

At AB InBev, your ambition meets limitless opportunities. Here, your ideas can transform your career — and our business.

• A meritocratic culture where your efforts are recognized and rewarded
• Opportunities for global networking, skill development, and career growth
• A diverse and inclusive environment where collaboration and innovation thrive
• Eligibility for a company car or participation in our Green Mobility Plan
• A culture that encourages creativity, ownership, and impactful change

Why Build Your Career With AB InBev

A Unique Culture
We're proud to be part of something bigger than ourselves. Our culture is built on passion, performance, and people who bring bold ideas to life. We foster collaboration and candor — open communication, real feedback, and collective growth.

Brands Everyone Loves
We craft over 500 iconic beer brands, enjoyed at life's biggest and smallest moments. Our consumers are at the heart of everything we do.

Growth Opportunities
Our people grow at the pace of their talent. We reward ambition, celebrate excellence, and give you the tools and exposure to unlock your potential and shape the future.

Ready to shape the future of beverage innovation with us?
If you're motivated, curious, and ready to lead in a global environment, apply today — and let's build what's next, together.