Senior Public Relations Expert

Description
At
ICF Next
, we work at the intersection of strategy, creativity, and technology to deliver impactful communication campaigns for European institutions. From raising awareness on climate action to promoting digital transformation and social inclusion, our Brussels team helps shape public dialogue across the EU. We are a diverse, collaborative, and purpose-driven group committed to making a difference through meaningful communication.

Your Role as
Senior Public Relations expert
We're looking for a seasoned
Senior Public Relations expert
to lead the development and execution of high-impact public relations strategies for our EU clients. You'll combine media outreach, stakeholder engagement, and creative storytelling to drive visibility, influence, and measurable results.

Key Responsibilities

• Design and implement end-to-end PR strategies, including campaign architecture, messaging, and stakeholder engagement across the EU.
• Lead proactive media relations: secure coverage, coordinate press briefings, and manage interviews.
• Develop integrated PR approaches combining media, influencer, and stakeholder tactics.
• Collaborate with creative teams to produce compelling content for traditional and digital channels.
• Organise press events, launch activations, and on-site media management.
• Monitor and analyse campaign performance using advanced analytics tools to generate insights and demonstrate ROI.
• Manage project timelines, budgets, and deliverables.
• Support business development through client relationship building, opportunity spotting, and contributions to EU tenders and proposals.
• Mentor junior team members and foster a collaborative team culture.

What We're Looking For

• Minimum 7 years of experience leading PR strategies, ideally for public sector or institutional clients.
• Proven track record across the full PR lifecycle: research, stakeholder mapping, implementation, and evaluation.
• Excellent storytelling and communication skills in English; German is a strong asset.
• Experience with digital-first PR strategies, including social media, CMS platforms, influencer engagement, and analytics.
• Strong understanding of the EU institutional landscape and ability to tailor messaging accordingly.
• Skilled in managing external partners and cross-functional teams in fast-paced environments.
• Exceptional organisational and time-management skills.
• Strategic thinker with a creative mindset and attention to detail.
• Experience contributing to tenders, proposals, and client presentations.

Why Join Us?

• Work on meaningful campaigns that shape public awareness and policy across Europe.
• Be part of a multicultural, mission-driven team.
• Enjoy a flexible, hybrid work environment with opportunities for growth and development.

Working at ICF
ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Candidate AI Usage Policy
At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Brussels, Belgium (BE75)