Sales Representative

Brand Ambassador – Belgium and Luxembourg

Location:
Belgium and Luxembourg (Field-Based Role)

Salary:
€36,000–€43,000 +
25% Bonus
+
Car Allowance
+
Excellent Benefits Package

Our client is a dynamic, family-run
wine and spirits
company known for its unique and eclectic portfolio of
premium brands
. With five successful and distinctive brands under their belt, they have cultivated a strong
international presence
, partnering with affiliates globally to distribute and activate their products.

As the business continues to grow across Italy, they are now seeking a
Brand Ambassador
to elevate their presence across
Belgium and Luxembourg
working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.

Key Requirements

We are seeking an energetic and commercially driven
Brand Ambassador
with proven success in
on-trade sales
and
brand activation
.

You will bring a strong understanding of the
alcohol beverage industry
, the ability to thrive in a
field-based role
, and the confidence to build partnerships that generate results.

You may have had experience as a Brand Activator or Ambassador, or simply work within the alcohol industry with an affiliation with brands and keen to pursue a career in sales.

Essential:

• Sales experience
  of some kind, ideally in the
  alcohol beverage or food industry
• Strong interpersonal and
  relationship-building skills
• Highly self-motivated, hands-on, and capable of working autonomously
• Based in
  Belgium and happy to travel across Belgium and Luxembourg visiting clubs, bars, restaurants, liquor stores etc to promote the brand
• A good level of understanding and the ability to hold conversations in English, Flemish and French
• Full
  driving licence

Desirable:

• Existing
  network in Belgium
  on-trade (bars, restaurants, nightclubs)
• Prior experience with
  importers or distributors
  in the alcohol sector

Role & Responsibilities

Reporting to the
International Sales Director
and working alongside the
Regional Market Manager
, this is a high-impact,
field-based role
focused on both
commercial delivery
and
brand building
.

Key responsibilities include:

• Developing
  distribution and visibility
  via
  tastings, incentives, and brand activations
• Driving
  volume growth
  through
  engagement campaigns
  in key accounts
• Building and managing strong relationships with
  wholesaler partners
  and their sales teams
• Generating new business
  through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends
• Creating and executing
  activation programmes
  across bars, restaurants, and nightlife venues
• Supporting
  pricing strategies
  and ensuring
  brand consistency
• Allocating one day per week to administrative tasks; spending the rest in the field
• Representing the brand at
  trade shows, sales meetings
  , and
  industry events
• Rotating across
  sub-regions
  monthly to maximise market coverage
• Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week

Package & Benefits

• Base Salary:
  €36,000–€43,000
• Bonus:
  Up to
  25% performance-based
• Travel Expenses:
  €1,000–€1,500/month
• Car Allowance:
  €400–€500/month
• Technology Support:
  Up to €1,000 for laptop
• Access to
  annual sales conferences
  , a
  fun and high-energy culture
  , and the chance to be part of a
  purpose-driven premium brand portfolio
• Circa €18 per annum for expenses

Selection Process

• Initial Interview
  (via Teams) with the International Sales Director and Brand Ambassador – Belgium
• Second Interview
  with the International Sales Director
• Final Stage:
  Completion of a
  DISC personality assessment