Job Description Group Marketing Manager – Structural...

Group Marketing Manager – Structural Interventions (SI), EMEA

• Location: EMEA HQ, Diegem (Brussels Area), Belgium
• Travel: Up to 30%
• Team: 2 direct reports + 1 dotted-line analyst
• Therapies: LAAO, PFO, ASD, Congenital

Role Overview
As Group Marketing Manager for Structural Interventions (SI) in EMEA, you will lead the strategic and operational marketing efforts for a portfolio of breakthrough cardiac therapies. Based at our EMEA headquarters in Brussels, you will manage a high-performing team and collaborate cross-functionally with global and local stakeholders to drive market development, product positioning, and successful commercialization.

You will be a key contributor to early-phase product planning, business justification, and launch execution, and serve as a technical expert across assigned product lines. Your leadership will shape the future of SI therapies in EMEA, ensuring alignment with customer needs, market dynamics, and business goals.

Key Responsibilities

• Strategic Marketing & Planning

• Define product positioning, competitive landscape, key challenges, and target audiences.

• Lead development and execution of integrated marketing plans in collaboration with global and local teams.

• Shape customer requirements and contribute to product development strategies.

• Product Commercialization

• Drive early-phase planning, business justification, and launch readiness.

• Develop and manage marketing collateral, launch materials, and sales enablement tools.

• Present marketing strategies and performance updates to senior leadership, including LBE cycles.

• Market Development & Awareness

• Lead market development initiatives to raise awareness and adoption of SI therapies.

• Build strong relationships with Key Opinion Leaders (KOLs) across EMEA.

• Conduct product overviews and training for physicians and sales teams.

• Cross-Functional Collaboration

• Partner with global marketing, local sales teams, and market research to ensure successful product launches.

• Analyze limited market release data and share insights with leadership.

• Support advisory boards and gather physician feedback for product planning.

• Team Leadership & Compliance

• Coach and develop team members to achieve high performance.

• Ensure compliance with regulatory requirements and company policies.
• Foster a culture of collaboration, innovation, and customer-centricity.

Qualifications & Experience

• Education

• University degree required; MBA preferred.

• Experience

• Minimum 10 years in sales and marketing within the medical device industry.

• Proven track record in multinational environments and cross-functional leadership.

• Skills & Competencies

• Deep understanding of cardiac therapies and European healthcare markets.

• Strong analytical, strategic, and creative marketing capabilities.
• Excellent communication, influencing, and stakeholder management skills.
• Visionary leadership with a focus on results, innovation, and change management.
• People management and coaching expertise.

About Abbott In Belgium
Abbott is a global healthcare leader committed to helping people live their best lives through life-changing technologies in diagnostics, medical devices, nutrition, and branded generic medicines. In Belgium, we've been innovating since 1948, with over 570 employees across four locations. Our teams work in a dynamic, multicultural environment, contributing to cutting-edge solutions in areas like cardiovascular care, diabetes management, and diagnostics. We offer state-of-the-art training, career development opportunities, and a workplace culture built on integrity, excellence, and inclusion.