Brand Ambassador

Brand Ambassador - Ghana

• Base Compensation: CEDI 295,800 gross per year
• Car Allowance: up to CEDI 9,000/month
• Fuel allowance is up to CEDI 61,200 per year
• Any other mandatory benefits as prescribed by Ghanan law

Job Type:
Full-Time | Field-Based | Travel Required

Are you ready to
own your territory
and represent some of the most exciting premium spirits brands in the market?

We're seeking a driven and energetic
Brand Ambassador
who thrives on building relationships, driving sales, and delivering unforgettable brand experiences. This role is more than sales – it's about building a lasting legacy in your market.

Key Requirements

We're looking for a
self-motivated, entrepreneurial professional
with a passion for premium drinks and a proven ability to hustle and deliver results in a competitive, multi-regional market.

Must-have attributes:

• Sales or hospitality background
  (venue sales, liquor, FMCG or distributor experience preferred)
• Ownership mentality
  – you treat the territory like your own business
• Strong interpersonal skills
  and ability to build rapport with key on- and off-trade partners
• Willingness to
  work irregular hours
  , including
  evenings, weekends, and holidays
• Prepared to travel
  regularly between in Ghana
• Full driver's licence
  and access to a vehicle
• RSA certified
  (or willing to obtain)

Preferred traits:

• A
  natural storyteller
  with the ability to bring brands to life through tastings, training and events
• Highly adaptable, confident under pressure and energised by the chase
• Proven ability to meet and exceed sales targets
• Comfortable working independently while maintaining strong communication with HQ and distributors

Role & Responsibilities

As a
Brand Ambassador
, you will be the local face of three premium global spirits brands – driving volume, visibility, and brand love across multiple states.

Your key responsibilities include:

• Driving sales growth
  across Ghana through strategic account management
• Planning and executing
  impactful activations
  , tastings, training sessions and trade events
• Building and nurturing long-term relationships with
  on- and off-trade customers
  , distributor partners and industry stakeholders
• Identifying and closing
  new business opportunities
  within the territory
• Delivering on
  KPIs and territory targets
  with creativity, consistency and professionalism
• Providing regular updates, insights and reports to the national sales team

Package & Perks

We reward performance, not participation. If you bring the drive, we'll provide the tools.

• Base Compensation: CEDI 295,800 gross per year
• Car Allowance: up to CEDI 9,000/month
• Fuel allowance is up to CEDI 61,200 per year
• Any other mandatory benefits as prescribed by Ghanan law
• Support & Development:
  Work with a dynamic, fast-growing global team and access career progression opportunities

This Role Is Not for Everyone

If you're looking for a 9-to-5 desk job, this isn't it. This role demands
stamina, hustle, and absolute accountability
. But if you're a natural-born brand champion who thrives on independence, high-impact work, and the thrill of building something meaningful – this could be the
career-defining move
you've been waiting for.

We don't hire based on CVs alone. We hire based on attitude, ambition, and the fire to succeed.

If you're ready to
lead the charge
and represent some of the fastest-growing premium spirits brands in the world,
apply now
and show us why you're the ambassador we've been looking for.