Digital Journey Manager

Become a Digital Journey Manager for our Prestigious Client!

Are you an experienced Digital Marketing expert with a passion for optimizing the customer experience? Do you want to play a crucial role in the digital transformation of one of the largest players in the Belgian telecom sector? This is your opportunity!

We are looking for a highly motivated Digital Journey Manager for a long-term project at one of our leading telecom clients in Belgium.

The Role: Digital Journey Manager

As a Digital Journey Manager, you will be a driving force within our client's Digital Marketing department. You will be responsible for the end-to-end digital customer journeys for residential customers, self-employed professionals, and small businesses.

You will translate the commercial strategy into concrete digital actions aimed at achieving goals related to awareness, conversion, and retention.

Your Key Responsibilities:

• Journey Optimization: Map and continuously optimize the entire digital customer journey, from initial contact to purchase and beyond.
• Strategy & Data: Develop functional journey maps using a reverse-funnel approach and formulate sharp hypotheses for A/B testing to drive performance improvements.
• Implementation: Leverage your expertise in SEO, SEA, CRO, and email marketing to effectively execute the journeys.
• Collaboration: Work closely with UX/UI teams, IT, and other stakeholders to ensure seamless execution and alignment.
• Reporting: Set up and monitor performance reports (e.g., in Looker Studio) and present progress in internal forums.

Your Profile

You are a strong project manager with an analytical mindset and a results-driven focus. You are able to navigate a complex environment, set priorities, and adapt to changing needs.

Must-Have Skills & Experience:

• A minimum of 7 years of relevant experience in digital marketing, e-commerce, or digital campaign management.
• In-depth knowledge of Digital Journey Mapping and optimization.
• Strong expertise in SEO, SEA, and CRO (including A/B testing).
• Experience with E-commerce and strong project management skills.
• Familiarity with performance reporting tools (Looker Studio) and analytics (Adobe or Google Analytics).
• Excellent communication and stakeholder management skills.

Nice-to-Have Skills:

• Knowledge of the Telco sector.
• Proficiency in the Dutch language.

Interested?

Are you the Digital Journey Manager who can help our client achieve their digital ambitions? Apply now and you might soon be part of this challenging project!

Freelance project or as a consultant on the payroll of Randstad Professional.