Brand Ambassador

Job description:

Brand Ambassador Belgium

Location: Belgium/Luxembourg, covering (Field-Based Role)
Salary: 38,00043,000 + 25% Bonus + Car Allowance + Excellent Benefits
Package

Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products.

As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Belgium, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.

Key Requirements

We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.


Role & Responsibilities

Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building.

Key responsibilities include:

- Developing distribution and visibility via tastings, incentives, and brand activations

- Driving volume growth through engagement campaigns in key accounts

- Building and managing strong relationships with wholesaler partners and their sales teams

- Generating new business through 20+ account meetings per week which may include hosting parties and tastings at evenings and weekends

- Creating and executing activation programmes across bars, restaurants, and nightlife venues

- Supporting pricing strategies and ensuring brand consistency

- Allocating one day per week to administrative tasks; spending the rest in the field

- Representing the brand at trade shows, sales meetings, and industry events

- Rotating across sub-regions monthly to maximise market coverage

- Expected to work from home on Monday to deal with admin, expenses, diary management etc and travel the rest of the week

Package & Benefits

- Base Salary: 36,00040,000

- Bonus: Up to 25% performance-based

- Travel Expenses: 1,0001,500/month

- Car Allowance: 400500/month

- Technology Support: Up to 1,000 for laptop

- Access to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio

- Circa 18 per annum for expenses

Selection Process

1. Initial Interview (via Teams) with the International Sales Director
and Brand Ambassador Belgium

2. Second Interview with the International Sales Director

3. Final Stage: Completion of a DISC personality assessment

Qualifications:

Essential:

- Sales experience in the alcohol beverage or food industry

- Demonstrated success in on-premise activation and wholesaler engagement

- Strong interpersonal and relationship-building skills

- Highly self-motivated, hands-on, and capable of working autonomously

- Experience managing trade marketing initiatives and client-facing promotions

- Based in Belgium with extensive travel across

- Fluent in English, and one of French or Flemish, with good working knowledge of the other language

- Full driving licence

Desirable:

- Existing network in Belgium on-trade (bars, restaurants, nightclubs)

- Prior experience with importers or distributors in the alcohol sector

Why is This a Great Opportunity:

Sales role, going out to bars, clubs, restaurants and promoting alcoholic brands. Great fun, young and vibrant company. Would suit someone who has done something similar. Company are growing throughout Europe.

Salary Type : Annual Salary

Salary Min : € 38000

Salary Max : € 43000

Currency Type : EUR