Head of Marketing

🐳 About Whale

Whale is the #1 AI SOP platform for teams to document, share, and manage their standard operating procedures. Our platform empowers companies to align faster, onboard smarter, and drive results without the chaos of scattered documents and outdated training.

We’re entering an exciting new phase of growth, further strengthening our already substantial footprint in the US. We’re building a team of sharp, driven individuals who deeply care about what they build - and who they build it with.

We’re looking for a Head of Marketing with deep expertise in SaaS to lead the next stage of our growth. This is a high-impact, strategic leadership role with full ownership of marketing—from demand generation to brand, messaging, and team building. You’ll play a critical role in significantly accelerating our path to €10M ARR and beyond, with a sharp focus on driving successful market penetration in the US.

🚀 What You’ll Do

• Growth Marketing Strategy: Develop, implement and iterate a comprehensive marketing strategy to drive revenue, brand awareness, and pipeline growth from the ground up.
• 360 Marketing: Building out all core functions: content, brand, performance, SEO, events, and product marketing.
• Demand Generation Through Paid Media: Lead performance marketing efforts across paid channels (Google Ads, etc.), with a clear focus on focus on pipeline contribution, CAC efficiency, and ROI.
• HubSpot Ownership: Manage all marketing automation, lead nurturing, and reporting through HubSpot. And establish key marketing KPIs and reporting cadences.
• US Market Expansion: Shape and execute a marketing strategy tailored to the US market, ensuring resonance with local buyer personas.
• Team & Collaboration: Lay the foundation for a high-performing marketing team—hiring, developing, and leading from the ground up. Collaborate closely with Sales, Product, and Customer Success to drive alignment and impact across the business.

✅ What We’re Looking For

• 8+ years of experience in B2B SaaS marketing, within a similar role and industry.
• Proven track record of growing marketing functions in a fast-paced, growth-stage company from €3M to €10M in ARR.
• Demonstrated track record of building and scaling teams and processes that consistently deliver strong results.
• Proven ability to analyze performance metrics, draw insights from data, and continuously optimize campaigns and strategies based on results.
• You’re an expert in paid digital marketing, performance channels, and full-funnel strategy.
• Familiarity with HubSpot and experience leveraging it for demand gen and CRM.
• You know the US SaaS market inside out. You’re just as comfortable rolling up your sleeves to launch high-impact paid and organic campaigns as you are stepping back to shape strategy, build a team, and scale smartly.
• Comfortable working in a hybrid setup in Ghent, with 3 days/week in the office.
• Full proficiency in both Dutch and English.

💚 What You’ll Get

• Unlimited paid leave, because rest fuels creativity
• Full health coverage via Alan
• Employee Stock Ownership Plan (ESOP): share in the value you help create.
• All the tools you need to do your best work, hassle-free
• Pool table & free soup on Wednesdays
• A healthy, flexible work environment that supports work-life balance
• A caring, ambitious team that has your back
• A Hybrid working model, where you spend 3 days in the office

🫶 Our Core Values

At Whale, we don’t believe you just stick the values on a wall somewhere. We live and breathe them in everything we do from product to meetings to team feedback and more.

Here’s what that means:

🧭 Agility is in our DNA: we move fast, iterate quickly, and stay focused on creating value.

🐇 We believe in simplicity with depth: every interaction should be easy without sacrificing quality.

⛵ We own the ship: we take initiative, act with autonomy, and lead even through ambiguity.

🐳 We challenge, then unite: diverse perspectives make us stronger, and once aligned, we move as one.

🫶 Above all, we are humble and honest: we respect each other, give feedback with care, and keep it real.