Product & Growth Marketeer (B2B SaaS)

🚀 Product & Growth Marketeer (B2B SaaS)

📍 Ghent (Wintercircus) | 🕒 Full-time | 👥 On-site (flexible)

At Optioryx, we help logistics teams work smarter, faster, and more efficiently. Our AI-powered SaaS tools - ranging from no-code workflows (Dimmy) to warehouse digital twins and smart optimization components (OptiPick and OptiPack) - deliver immediate impact in real-world operations.

Our marketing engine is already in motion. Now, we’re looking for a Product & Growth Marketeer to sharpen our strategy, clarify our plan, and drive performance across the funnel. This is your chance to turn smart messaging, compelling content, and data-led decisions into real business results.

We’re a small, ambitious team based in the iconic Wintercircus in Ghent, and we’re looking for someone hands-on, analytical, creative, and bold.

🎯 Your mission

You’ll own and elevate Optioryx’s product and growth marketing—sharpening our strategy, refining the vision, and driving execution across the full funnel. This isn’t about building from zero—it’s about scaling what works, fixing what doesn’t, and making it all perform better.

You’ll be both a strategic partner and an operational powerhouse—obsessing over data, testing fast, and turning awareness into action. 

You’ll be the person who:

Finds the right words per product, based on customer pain points, competitive insight, and funnel stage.

• Builds and optimizes SEA and paid social campaigns (Google & LinkedIn), constantly iterating based on results.
• Updates, design and tests landing pages and website flows to increase engagement and conversions.
• Creates or coordinates impactful content—think explainer videos, case studies, client interviews, carousel posts, etc.
• Has a good eye for design and understands visual communication
• Tracks funnel metrics and campaign ROI across the stages: Fascination → Education → Differentiation → Validation.
• Collaborates tightly with product, sales, and customer success.

🚀 What you'll bring

• Experience in B2B SaaS marketing (logistics/tech background is a plus).
• An obsession with experiments, conversion rates, and fast iteration.
• You’re not afraid to write, build, post, test, and repeat—fast.
• Fluent with tools like Google Ads, LinkedIn, HubSpot, Craftcms, Clay, Lemlist and video tools (or know where to find good creators).
• Design experience with figma / canva / design is a plus
• You speak “value over features”, and know how to position products that solve real problems.

🌟 Why join Optioryx?

• Help shape and own the marketing strategy
• Work on powerful products with clear ROI and a growing user base
• Be part of a small, driven team
• Our home? The iconic Wintercircus in Ghent
• Competitive salary, growth opportunities, and room to make the role your own

Ready to turn growth ideas into measurable results?

Let’s talk. Send us your CV, portfolio, or just drop us a message at wewantyou@optioryx.com