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Chief Executive and Creative Director


EXECUTIVE CREATIVE DIRECTOR Studio & Brand Storytelling / Client Projects & Profirst Narrative Creative Director (Studio), Head of Business Development, Head of Communication The Merode, CEO Contract type: Permanent (CDI), full-time. Senior freelance/consulting also considered. We design and produce brand experiences for the most discerning houses in luxury, beauty, fashion, and lifestyle. Pop-ups, international press launches, immersive showcases, dynamic driving experiences, curated dinners, lifestyle activations: our formats vary, our standard does not. We are looking for an Executive Creative Director who thinks the brand before execution begins: someone who frames it, formulates it, and gives the work its meaning. The ECD turns client briefs into conceptual ideas with commercial weight, and gives the Studio strategic and creative direction throughout each project. The Executive Creative Director owns the conceptual dimension of client projects and the Profirst narrative. It is a pivotal role between strategy and creation, highly conceptual, deeply rooted in contemporary culture, and uncompromising in the pursuit of meaning. Client pitches and major projects: defining the brand territory, formulating the central idea, sourcing insights, building the narrative, and delivering a brand brief that guides the Studio across scenography, hospitality, content, and graphic identity. Two further ambitions sit with this role: evolving Profirst toward a positioning as a creative agency, not only an event partner, and establishing Profirst as a leader in AI fluency within experiential marketing. Solid sources, not name-dropping. Ensuring narrative coherence across all execution layers: space, hospitality, content, communication, press. Working in close partnership with the Creative Director and Studio Director on translating the idea into visual and experiential territory. Acting as conceptual editor on major strategic deliverables (Lexus RZ, Lexus LBX, international press launches). Defining Profirst's editorial grammar: tone, public voice, key language, the way the agency tells its stories. 10 to 15 years of experience in a senior conceptual role: strategic planner, concept director, brand consultant, head of strategy. ~ Background in one of the following: advertising agency / strategic planning, a brand experience / luxury agency (Bureau Betak, Villa Eugénie, Auditoire…), or an independent studio with a track record serving luxury brands. ~ Direct client-side experience in luxury, fashion, beauty, or premium automotive is a must. Systemic thinking: understanding how a brand idea translates into space, service, content, and press. Languages: full fluency in French and English required. Dutch is a plus. Collegiality: enters the Studio as a peer, working at eye level with creative director, architects, designers, and content producers. Ambitious projects for international premium brands and institutions, hybrid formats between experience and media. An international, multilingual, demanding, and warm environment. The process runs in three steps: an initial conversation with our General Manager, a strategic case study based on a real Profirst brief, and a final interview with our CEO and Creative Director.

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